Sync Facebook and LinkedIn ad leads with Hubspot

Connecting your Facebook and LinkedIn ad accounts to Hubspot ensures every lead from your paid campaigns is captured, tracked, and ready for nurturing inside your CRM. This step-by-step guide walks you through how to sync leads from these ad platforms directly into your database.

Why connect Facebook and LinkedIn ads to Hubspot

When you integrate your social ad accounts with Hubspot, all new form submissions from supported lead formats will flow into your CRM automatically. This allows you to:

• Eliminate manual CSV exports and imports.
• Trigger instant follow-up emails and internal alerts.
• Track which ads and campaigns generate high-quality contacts.
• Keep sales teams updated with fresh, accurate data.

The setup process is slightly different for Facebook and LinkedIn, but the end result is the same: a reliable, real-time stream of leads into your Hubspot account.

Prerequisites for Hubspot ad lead syncing

Before you start, confirm you meet these basic requirements.

Hubspot user permissions

To connect an ad account and manage lead syncing, your user must have the right permissions. In most cases, you need:

• Access to the Ads tool in your Hubspot portal.
• Permissions to edit or connect ad accounts.
• CRM access to view and create contacts.

Admins can review and update user permissions in the settings area of Hubspot.

Access in Facebook and LinkedIn

You must also have sufficient access within each ad platform:

• Facebook: advertiser or admin access to the Facebook Page and ad account associated with your lead ads.
• LinkedIn: account manager or campaign manager access to the LinkedIn Ads account where lead gen forms are running.

If you lack the required access levels, ask your social media or advertising administrator to update your role before proceeding.

How to connect Facebook ads to Hubspot

Use the following process to sync Facebook Page leads and lead ads with your CRM.

Step 1: Open the Hubspot Ads tool

1. Log in to your Hubspot account.
2. Navigate to Marketing > Ads from the main navigation.
3. If you have never connected an ad account before, you will see prompts to get started with ad network connections.

Step 2: Connect your Facebook ad account

1. In the Ads settings area, select the option to Connect account.
2. Choose Facebook as the network to connect.
3. A popup window will request permission to link Hubspot with your Facebook profile.
4. Sign in to Facebook if needed and grant the requested permissions so Hubspot can access your Pages and ad accounts.

When the connection is successful, your Facebook ad account will appear in the list of connected networks inside Hubspot.

Step 3: Enable lead syncing from Facebook

1. Within the connected Facebook account row, look for options related to Lead syncing or Lead Ads.
2. Select the Facebook Pages or specific lead sources you want to sync with Hubspot.
3. Confirm that lead syncing is toggled on for each relevant Page.

Once enabled, new lead submissions from selected Facebook lead ads or forms will automatically create or update contacts in Hubspot.

Step 4: Map Facebook lead fields to Hubspot properties

To keep data clean and useful, review the mapping between Facebook fields and Hubspot properties:

1. Open the lead syncing or form mapping section for your Facebook integration.
2. For each form field, confirm the correct Hubspot property is selected.
3. Adjust any mismatched fields so that email, name, phone number, and custom questions align with your CRM structure.

Proper mapping ensures that your marketing and sales teams can filter and segment contacts based on the information submitted in Facebook lead forms.

How to connect LinkedIn ads to Hubspot

LinkedIn uses Lead Gen Forms within campaigns. When you connect it to Hubspot, those submissions will automatically feed your CRM.

Step 1: Access Ads settings in Hubspot

1. In your Hubspot portal, go to Marketing > Ads again.
2. Open the Settings section for ad accounts.

Step 2: Connect your LinkedIn Ads account

1. Click Connect account.
2. Choose LinkedIn from the list of available ad networks.
3. A LinkedIn authorization window will appear.
4. Log in to LinkedIn if prompted and grant permissions so Hubspot can access your ad accounts and Lead Gen Forms.

After approval, Hubspot will display your LinkedIn Ads account in the connected list.

Step 3: Turn on LinkedIn lead syncing

1. Find your connected LinkedIn Ads account inside the Ads settings in Hubspot.
2. Locate the options to sync leads or manage Lead Gen Forms.
3. Enable lead syncing for the specific LinkedIn account you want to use.

New submissions from LinkedIn Lead Gen Forms will now sync into Hubspot as contacts.

Step 4: Map LinkedIn form fields to Hubspot properties

As with Facebook, proper field mapping is important for clean data.

1. Open the mapping area for your LinkedIn integration.
2. Review each LinkedIn field and confirm it maps to the correct Hubspot property.
3. Adjust mappings where necessary to support accurate segmentation, scoring, and reporting.

Consistent mapping keeps your Hubspot contact records structured and ready for automation workflows and lead scoring.

Managing synced ad leads inside Hubspot

Once syncing is active, every new ad lead flows into your CRM. You can then use Hubspot tools to follow up and measure performance.

Automate follow-up with Hubspot workflows

Use workflows to respond quickly to new leads:

• Send a welcome or content-delivery email based on the form they submitted.
• Create tasks for sales reps to call or email high-intent leads.
• Enroll contacts into nurturing sequences or lists for ongoing campaigns.

Because Facebook and LinkedIn leads arrive in real time, your Hubspot automation can react instantly.

Reporting on Facebook and LinkedIn performance in Hubspot

The Ads tool in Hubspot lets you see:

• Which campaigns generate the most contacts.
• Cost per lead and ROI across networks.
• Down-funnel metrics like deals and revenue tied to ad-generated contacts.

This visibility helps you refine budgets and creative based on data from a single platform.

Troubleshooting Hubspot ad lead syncing

If leads are not appearing as expected in Hubspot, check these common areas:

• Verify your user still has the correct permissions in each ad platform.
• Confirm ad accounts and Pages remain connected and authorized.
• Review whether the specific forms and Pages are enabled for syncing.
• Check field mappings for mismatches that might block data creation.

For detailed, platform-specific troubleshooting steps, review the official documentation provided by Hubspot and the ad networks.

Additional Hubspot resources

You can explore more advanced advertising and CRM strategies with specialized Hubspot consulting resources, such as Consultevo, which focuses on marketing operations and automation.

For reference, the original step-by-step instructions for syncing Facebook and LinkedIn ad leads are available in the official knowledge base article at Hubspot Ads lead syncing documentation.

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