How to Clone Templates in Hubspot Design Tools

Cloning templates in Hubspot lets you experiment, customize, and iterate on your designs without risking your original layouts. Using the design manager, you can quickly duplicate blog, email, and page templates to streamline development and maintain consistent branding.

This guide walks you through every step to safely clone templates in your account, based strictly on official Hubspot documentation.

Why Clone Templates in Hubspot Design Tools?

Before jumping into the steps, it helps to understand why cloning templates in Hubspot design tools is a best practice for marketers and developers.

• Protect original templates: Keep a clean, untouched master version.
• Speed up design work: Reuse proven layouts instead of starting from scratch.
• Test variations: A/B test layout or style changes safely.
• Support multiple brands: Create brand-specific variations from a single base template.

Because these actions use the Hubspot design manager, all cloned templates live in your design tools file system, making them easy to organize and access.

Accessing the Hubspot Design Manager

To clone templates, you must first open the design tools area of your account.

1. Sign in to your Hubspot account.
2. Navigate to the main navigation menu.
3. Open the Marketing section (or relevant workspace, depending on your subscription).
4. Locate and open the Design Tools or Design Manager area.

Once you are in the design manager, you will see a file tree on the left side with folders, modules, and templates that you can manage and clone.

Understanding Template Types in Hubspot

In the design manager, Hubspot templates can include several asset types. The cloning process is nearly identical, but it is helpful to know what you are working with.

• Page templates: Used for landing pages and website pages.
• Blog templates: Used for blog listing and blog post layouts.
• Email templates: Used to design transactional or marketing emails.
• Custom templates and modules: Created by developers for advanced layouts and reusable components.

Regardless of type, the core cloning actions follow the same pattern in the Hubspot design manager interface.

How to Clone a Template in Hubspot Design Manager

Follow these steps to clone a blog, email, or page template directly inside Hubspot design tools.

Step 1: Locate Your Template in Hubspot

1. In the design manager, browse the left sidebar file tree.
2. Use folders and naming conventions to locate the template you want to clone.
3. If needed, use the search bar to find the template by name.

Make sure you have selected the correct asset type (for example, email template versus page template) before cloning.

Step 2: Open the Template Actions Menu

1. Hover your cursor over the target template in the file tree.
2. Click the More or vertical ellipsis icon that appears next to the template name.
3. In the dropdown menu, look for the Clone option.

The actions menu in Hubspot design tools is context aware, so be sure you have the specific template selected, not just the folder.

Step 3: Clone the Template in Hubspot

1. Click Clone from the dropdown menu.
2. A dialog box will appear asking you to confirm cloning details.
3. Enter a new name for your cloned template. Use a clear naming convention, such as:
   • OriginalTemplateName – v2
   • OriginalTemplateName – Test Variant
   • BrandB – OriginalTemplateName
4. Select the destination folder if you want to organize the clone in a different location.
5. Confirm by clicking the Clone or Save button.

Hubspot will immediately generate a duplicate of the template with the new name in the chosen folder.

Editing Your Cloned Hubspot Template Safely

After cloning, you can freely edit the new asset without impacting the original template.

• Open the cloned template from the design manager.
• Make layout edits using drag-and-drop modules or coded sections.
• Adjust styles, typography, and colors as needed.
• Save your work frequently.

Because it is a completely separate asset, any changes in the cloned Hubspot template affect only content and pages that use the new version, not the master template.

Tips for Managing Cloned Hubspot Templates

• Use folders: Group test templates, archived versions, and live templates in clearly labeled folders.
• Document naming rules: Share a simple guideline with your team so every cloned template in Hubspot is easy to identify.
• Archive old variants: When a test ends, archive or move outdated clones to avoid confusion.

Cloning Blog Templates in Hubspot

Blog templates control the structure of both listing pages and individual posts. Cloning them in Hubspot allows you to test new blog layouts without changing your live design instantly.

1. Open the design manager and locate your existing blog template.
2. Use the actions menu to select Clone.
3. Name the new template to indicate its purpose, such as Blog Listing – New Layout.
4. Apply the cloned blog template to a staging blog or a test domain first.

This approach lets you finalize a new blog experience while the current Hubspot blog template continues to serve your main audience.

Cloning Email Templates in Hubspot

Email templates often require frequent iteration, and cloning them in Hubspot ensures you do not overwrite a high-performing design.

1. In design tools, locate the existing email template folder.
2. Select the template and choose Clone from the actions menu.
3. Rename the clone with a campaign identifier, date, or test label.
4. Open the cloned email template and adjust modules, content areas, or styles.

After saving, you can use the cloned template as the base for new campaigns while preserving the original in your Hubspot account.

Cloning Page Templates in Hubspot

Page templates drive your website and landing page structure. Cloning these in Hubspot is especially helpful when rolling out new page designs or localized versions.

1. Open the design manager and navigate to your page templates folder.
2. Hover over the template you want to duplicate.
3. Click the actions icon and choose Clone.
4. Give the clone a descriptive name, such as Landing Page – EU Version or Homepage – Test Header.
5. Edit and preview the cloned Hubspot template before assigning it to live pages.

Best Practices for Hubspot Template Governance

Good governance keeps your design system clean and scalable as more templates are cloned and modified.

• Maintain a master folder: Store original, never-edited templates in a clearly labeled folder.
• Track ownership: Assign an owner for each key template in Hubspot to avoid overlapping edits.
• Use version tags: Suffix names with v1, v2, or final to distinguish iterations.
• Review regularly: Schedule periodic cleanups to remove or archive outdated clones.

Learn More About Hubspot Template Management

For the most detailed, platform-specific directions, including any recent interface changes, refer to the official documentation on how to clone templates in the Hubspot design manager: official Hubspot cloning guide.

If you need broader strategy help with design systems, automation, or CRM-driven marketing operations, you can also explore consulting resources such as Consultevo for additional guidance.

By following these steps and best practices, you can confidently clone and manage templates in Hubspot, ensuring faster workflows, safer experimentation, and consistent brand experiences across all of your assets.

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