HubSpot TikTok Hashtag Guide

Learning how marketing pros at HubSpot approach TikTok hashtags can transform the way you plan, publish, and optimize short-form video content for growth.

This how-to guide walks you through a practical, step-by-step process inspired by the best practices and examples found in HubSpot’s own breakdown of top-performing TikTok hashtags.

Why HubSpot Emphasizes TikTok Hashtags

Hashtags on TikTok work like a built-in search and discovery engine. When you use them correctly, your videos can:

• Reach audiences far beyond your followers
• Tap into live trends and viral challenges
• Signal your niche and industry to TikTok’s algorithm
• Organize your own content into easy-to-find themes

The original HubSpot article on TikTok hashtags highlights how creators and brands consistently use hashtag research to guide both content ideas and optimization, not just captions.

Core Principles From the HubSpot TikTok Approach

Before you start posting, keep these guiding principles in mind, adapted from HubSpot’s content strategy insights:

• Mix broad and niche hashtags: Blend high-volume tags with targeted, specific ones.
• Prioritize relevance over reach: A smaller but relevant audience is more valuable than random views.
• Study what already works: Analyze the hashtags used by accounts in your space that consistently perform well.
• Stay flexible: Refresh your hashtag sets regularly as trends evolve.

Step-by-Step: How to Build a TikTok Hashtag Strategy Like HubSpot

Use these steps as a repeatable process every time you plan a batch of TikTok videos.

Step 1: Analyze Top Hashtags From HubSpot’s Source

Start by reviewing the complete list of popular TikTok hashtags showcased in the original HubSpot TikTok hashtag article. As you scan that list, note:

• Which hashtags clearly match your industry or niche
• Which are general visibility boosters (for example, entertainment or trend-related tags)
• Which are seasonal, challenge-based, or campaign-specific

Create three columns in a spreadsheet: general, niche, and trend-based. Categorize each relevant hashtag from the HubSpot source into one of those columns.

Step 2: Define Your TikTok Content Themes

A strong hashtag strategy starts with clear content themes. The HubSpot article implicitly groups hashtags by intent and topic; you can do the same for your channel:

• Educational tips or how-to videos
• Behind-the-scenes and workplace culture
• Product demos and feature spotlights
• Customer stories and testimonials
• Entertainment and trend-based content

Assign 3–5 primary hashtags from your spreadsheet to each theme, inspired by how HubSpot associates specific tags with content categories.

Step 3: Research Live Performance on TikTok

Next, open TikTok and type each candidate hashtag into search. Evaluate them using criteria that align with HubSpot-style analysis:

• View count: Does the hashtag have enough volume to matter, but not so much that your content gets buried instantly?
• Content relevance: Are top videos under that tag similar to what you plan to publish?
• Engagement signals: Are likes, comments, and shares relatively strong across recent posts?

Remove hashtags that are off-topic or clearly saturated. Keep a trimmed list that balances popularity and specificity.

Creating Hashtag Sets With a HubSpot-Inspired Structure

With your refined list, build modular hashtag sets. This structure keeps your process efficient and consistent, similar to how many HubSpot marketers organize tags across campaigns.

HubSpot-Style Hashtag Set Framework

For each TikTok video, choose:

• 2–3 broad reach hashtags (big categories, trends, or platform-wide tags)
• 3–5 niche or industry hashtags (your exact topic, audience, or vertical)
• 1–2 branded or campaign hashtags (your brand name, series title, or event)

This HubSpot-style framework keeps your captions focused, readable, and aligned with TikTok’s recommendation system, without resorting to hashtag stuffing.

Example: Applying the Framework

Imagine you’re posting a quick marketing tip video. Your set could include:

• Broad: a general marketing hashtag and a short video hashtag
• Niche: specific tags around content marketing and social strategy
• Branded: your brand name and a recurring series tag

Use the examples from the HubSpot article as inspiration for selecting the broad and niche categories that fit your content.

HubSpot Tips for Testing and Iteration

Continuous testing is central to how data-driven teams like HubSpot approach social media. Treat hashtags as hypotheses you can measure and refine.

Track Results Over Time

For each post, log:

• Views within the first 24–48 hours
• Engagement rate (likes, comments, shares versus views)
• Profile visits and follows gained after posting
• Watch time or completion rate if you have access to analytics

Group posts by hashtag set. Over a few weeks, you’ll see which combinations echo the impact described in the HubSpot TikTok analysis.

Refine Hashtags Based on Performance

Every month, review your data and adjust:

• Retire hashtags that consistently underperform or attract the wrong audience.
• Elevate top-performing tags into your default sets.
• Add new hashtags discovered in the updated version of the HubSpot list or from emerging trends.

This ongoing optimization loop mirrors the iterative mindset behind most HubSpot growth experiments.

Combining HubSpot Learnings With Broader SEO

While TikTok hashtags operate inside the app, your videos and profile can also complement your broader search and content strategy.

• Repurpose successful TikTok videos into blog posts, shorts, and Reels.
• Embed TikTok clips in articles and landing pages to increase time on page.
• Align your TikTok topics with your main SEO keywords and content calendar.

For additional help with technical SEO, content architecture, and analytics beyond what HubSpot covers, you can explore resources from agencies like Consultevo, which focus on performance-driven optimization.

How to Operationalize HubSpot-Style TikTok Workflow

To consistently apply these lessons from the original HubSpot TikTok hashtag guide, build a simple workflow you can follow every week.

Weekly Workflow Checklist

1. Review the latest trending hashtags relevant to your niche.
2. Compare them with the foundational list adapted from HubSpot.
3. Plan 3–7 TikTok video ideas tied to specific hashtag sets.
4. Produce and schedule videos, keeping captions short and clear.
5. Log performance metrics for each video two days after posting.
6. Update your hashtag spreadsheet with winners and removals.

By turning the insights from HubSpot into a repeatable process, you’ll avoid guessing and instead build a sustainable TikTok presence grounded in data and best practices.

Conclusion: Applying HubSpot Insights to Your TikTok Growth

The original HubSpot TikTok hashtag article gives you examples, lists, and trends. This guide translates those insights into a clear, actionable system you can use to plan, test, and refine your own hashtag strategy.

Start by studying the curated tags from HubSpot, categorize and research them, build structured hashtag sets, then track performance ruthlessly. Over time, you’ll understand which combinations reliably drive reach, engagement, and followers for your unique brand.

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