Hubspot TikTok Tricks Guide for Marketers

Learning from Hubspot style content can help you turn casual TikTok scrolling into a structured strategy that reliably earns views, saves, and followers.

This step-by-step guide distills the key TikTok tricks from the original Hubspot marketing article and shows you how to apply them to your own brand, even if you are just getting started.

Why TikTok Matters for Hubspot Style Marketing

TikTok is now a full-funnel channel, not just a place for dance trends. A Hubspot inspired approach treats it as a test lab for ideas, hooks, and offers.

When you publish consistently, TikTok gives you:

• Massive organic reach with low production cost
• Fast feedback on what messages and hooks resonate
• Content you can repurpose to other channels

The original Hubspot TikTok tricks article shows that small changes in framing, timing, and hooks can dramatically increase performance.

Core Hubspot TikTok Trick: Lead With a Strong Hook

On TikTok, the first 1–3 seconds decide if people stay or swipe. The Hubspot method is to test many hooks for the same idea until one takes off.

Proven Hubspot Hook Formats

Use these hook templates directly in your scripts:

• Call out your audience: “If you're a B2B marketer, stop scrolling.”
• Promise a result: “Do this before you post another TikTok.”
• Tease a secret: “Nobody talks about this ad trick.”
• Use numbers: “3 TikTok hooks that always get saves.”

Record multiple versions of the same video, changing only the hook, as modeled in the Hubspot post.

Hubspot Framework: Turn Comments Into Content

The Hubspot strategy treats the comments as a free content engine.

1. Post a simple educational or opinion video.
2. Watch for questions, objections, or disagreements.
3. Create direct reply videos to the best comments.

This lets your audience write your content calendar for you, while showing that you are actually listening.

Types of Comment-Reply Videos

• Clarification: Expand on a point you rushed.
• Counterpoint: Respectfully address disagreement.
• Case example: Show how a tip works in a real scenario.

Hubspot Content Pillars for Repeatable TikTok Ideas

A key Hubspot inspired trick is to define a few content pillars so you are never stuck on what to film.

For a marketing or sales account, your pillars might be:

• Quick tips: 15–30 second tactical advice.
• Breakdowns: Analyzing ads, landing pages, or funnels.
• Behind the scenes: How you actually work.
• Myths and hot takes: Challenging common beliefs.

Rotate these pillars each week, reusing winning ideas with new angles or examples.

Hubspot TikTok Posting Routine: Simple Daily Workflow

To mirror a Hubspot style content routine, set up a lightweight daily process you can keep for months.

Daily 30-Minute Workflow

1. 5 minutes: Check analytics for yesterday's video.
2. 5 minutes: Read and save interesting comments.
3. 10 minutes: Script or outline 1–2 short videos.
4. 10 minutes: Record and post, using a strong hook first.

Consistency beats perfection. The original hub of Hubspot tips emphasizes publishing often enough to learn from the data.

Hubspot Technique: Test Creative, Not Just Timing

One insight echoed in the Hubspot article is that performance usually comes down to content and positioning, not just posting time.

When a video underperforms, try changing:

• The hook line or first caption.
• The visual start (face close-up vs. screen share).
• The framing (“how to” vs. “mistake you're making”).

Repost a stronger version rather than giving up on a good idea too early.

Simple A/B Tests to Run

• Hook test: Same video, different opening sentence.
• Angle test: Same topic, new title and promise.
• Length test: Trim a 40-second video down to 20 seconds.

Hubspot Metrics to Track on TikTok

To apply the analytical rigor seen in Hubspot content, watch more than just views.

• Watch time and completion rate: Are people finishing?
• Saves: Signals high value and future reach.
• Shares: Shows content people want friends to see.
• Profile visits and follows: Indicates real interest.

Look for patterns: which hooks, topics, or formats tend to bring saves and follows, not only views.

Hubspot Style Optimization: Repurpose Winners

A hallmark of Hubspot strategy is repurposing top-performing content across channels.

When a TikTok performs well:

• Download it (without watermark if possible).
• Post it as a Reel, Short, or LinkedIn video.
• Turn the script into a blog outline or email.

This multiplies the impact of each successful idea instead of constantly starting from scratch.

Next Steps and Helpful Resources Beyond Hubspot

To go deeper into TikTok strategy and analytics, consider working with specialists who study platform changes and algorithm updates.

An example resource is Consultevo, which focuses on data-driven growth and can complement what you learn from Hubspot style guides and experiments.

Use these Hubspot inspired TikTok tricks as a practical playbook: test hooks, listen to comments, standardize your daily workflow, and double down on winning ideas. Over time, you will have a predictable system for short-form content that supports your broader marketing goals.