How to Create and Manage URL Redirects in HubSpot

Managing URL redirects in Hubspot is essential for maintaining a healthy website, protecting your SEO, and ensuring visitors always find the right content even when page URLs change.

This guide walks you through how to set up, edit, test, and troubleshoot URL redirects using the built-in redirect tools in your account.

Why URL Redirects Matter in HubSpot

When you update or remove pages, old links can break and visitors may see 404 errors. Using the redirect tools in HubSpot, you can point outdated URLs to new destinations so that:

Search engines understand where content moved.
Visitors land on relevant pages instead of error messages.
Existing backlinks and marketing campaigns continue to work.
Your overall SEO performance remains stable during site changes.

URL redirects are especially important after site redesigns, content pruning, or when you migrate content into the HubSpot CMS.

Accessing the URL Redirects Tool in HubSpot

To work with URL redirects, you need access to the settings area of your account. The redirect tool lives under your website domain settings.

Sign in to your account.
Click the settings gear icon in the main navigation.
In the left sidebar, navigate to the Website section.
Select Domains & URLs.
Open the URL Redirects tab for the chosen domain.

The URL Redirects tab is where you can create new redirects, search existing ones, and manage all redirect rules configured for your site.

Key Redirect Concepts in HubSpot

Before creating redirects, it helps to understand the basic types and options available in the interface.

Redirect Types in HubSpot

Within the redirect tool, HubSpot supports several common redirect behaviors:

Standard redirect (301 permanent) – Tells browsers and search engines that a URL has permanently moved to a new address.
Temporary redirect (302) – Indicates that a URL is temporarily pointing somewhere else and may change again later.
Proxy redirects – Let you serve content from another server while keeping your site’s URL visible to visitors.

For long-term URL changes, a permanent redirect is usually recommended to preserve search rankings and user bookmarks.

Exact vs. Flexible URL Matching in HubSpot

When creating redirect rules, you can choose how strictly HubSpot should match the original URL:

Exact match – Only redirects the single specified path.
Prefix or flexible match – Can redirect multiple URLs that share a beginning part of the path.

Flexible patterns are helpful when moving a whole directory of pages to a new section.

How to Create a New URL Redirect in HubSpot

Follow these steps to add a new redirect rule.

Navigate to Settings > Website > Domains & URLs and open the URL Redirects tab.
Click Add URL redirect.
In the form, set the following options:

Original URL: Enter the existing path you want to redirect. You typically only add the path part, not the full domain.
Redirect to: Enter the destination path or full URL you want visitors to reach.
Redirect type: Choose permanent or temporary based on how long the change will last.
Match type: Select exact or prefix matching depending on how many URLs you want the rule to cover.

Review your settings for typos or incorrect paths.
Click Save redirect to activate the rule.

Once saved, HubSpot will start sending traffic from the original path to the new location according to the rule settings.

Advanced URL Redirect Options in HubSpot

For more complex site changes, the redirect tool includes advanced capabilities that help you manage many URLs efficiently.

Bulk Import and Export in HubSpot

If you need to create or modify many redirects at once, you can work with CSV files instead of adding each rule manually.

Export existing redirects to a CSV file for review or backup.
Import new redirect rules from a CSV file that follows the required column structure.

This is especially useful when migrating an existing website into the HubSpot CMS or when reorganizing large content libraries.

Regex and Pattern-Based Redirects in HubSpot

For advanced users, the redirect features support pattern-based rules that can:

Redirect groups of similar URLs in a single rule.
Handle dynamic segments in paths.
Replace parts of URLs using captured groups.

These patterns let you transform complex URL structures without adding hundreds of individual redirect entries, but they should be tested carefully to avoid unexpected behavior.

How to Edit, Test, and Organize Redirects in HubSpot

Once you have multiple rules configured, you may need to update or troubleshoot them over time.

Editing Existing Redirect Rules in HubSpot

To modify a redirect:

Return to the URL Redirects tab in your domain settings.
Use the search and filter options to find the rule you want to change.
Click to edit the rule details.
Adjust the original path, destination, type, or match settings as needed.
Save your changes to apply the updated behavior.

Always double-check that you are editing the correct rule, especially when multiple redirects involve similar paths.

Testing Redirect Behavior in HubSpot

After creating or updating a rule, you should confirm it works as expected.

Open a browser in an incognito or private window.
Enter the original URL you configured.
Verify that the page loads at the correct destination address.
If you still see an old version of the page, clear your browser cache or test in another browser.

You can also use online HTTP status checkers to verify the redirect type (permanent or temporary) that HubSpot is returning.

Common Redirect Issues and Fixes in HubSpot

Misconfigured redirect rules can cause SEO or user experience problems. Here are common issues to watch for when using HubSpot.

Redirect Loops and Chains in HubSpot

A redirect loop happens when URLs keep sending traffic back and forth, or when there are long chains from one path to another. To avoid this:

Ensure that the final destination URL does not redirect back to the original path.
Limit the number of hops so visitors reach the target page quickly.
Periodically review your redirect list and consolidate rules when possible.

Streamlined paths make your site faster and easier for search engines to crawl.

Conflicting Rules and Priority in HubSpot

When multiple rules affect the same URL path, HubSpot applies redirects according to their order and matching method.

More specific exact matches typically take priority over broad patterns.
Reorder or refine rules when a pattern is catching URLs that should be handled by a different rule.
Use clear naming or internal documentation for complex redirect setups.

By carefully planning your redirect strategy, you reduce the chances of conflicts and unexpected results.

Best Practices for Managing Redirects in HubSpot

To keep your redirect configuration clean and effective over time, follow these best practices:

Use permanent redirects for long-term URL moves.
Remove old or unnecessary rules after major site changes stabilize.
Map important legacy URLs before migrations.
Monitor 404 reports and create redirects for high-value broken links.
Document complex patterns so future team members understand your structure.

Consistent redirect management helps keep both visitors and search engines satisfied during ongoing site updates.

Additional Resources for HubSpot Users

To dive deeper into the redirect features, you can review the official documentation on the HubSpot knowledge base at this page about creating and managing URL redirects.

If you need strategic help with redirects, SEO, or broader digital strategy, you can also explore consulting services from Consultevo for expert guidance on optimizing your website.

By using the redirect tools effectively and following the practices outlined above, you can confidently maintain your site’s structure, protect organic visibility, and deliver a smooth user experience while working in HubSpot.

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Master URL Redirects in HubSpot