Hupspot Visual Content Guide

Visual content is essential for any modern marketing strategy, and Hubspot users need reliable tools to create images, videos, and graphics that support campaigns across blogs, email, and social media. Based on HubSpot’s own recommendations, this guide breaks down the top visual content apps and how to use them effectively in your daily workflow.

Why Visual Content Matters for Hubspot Marketing

People process visuals faster than text, and they remember them longer. When you pair strong visuals with Hubspot campaigns, you increase click-through rates, social shares, and on-page engagement.

Visual content helps you:

• Communicate complex ideas quickly
• Make blog posts and landing pages more scannable
• Reinforce brand identity across every Hubspot-powered touchpoint
• Improve conversions with clearer calls-to-action

The tools below come directly from the source article at HubSpot’s blog on visual content apps, organized into categories you can plug into your day-to-day work.

Hubspot-Friendly Tools for Social Media Visuals

Social platforms favor eye-catching images, and the right tools make it easy to produce them consistently alongside your Hubspot social scheduling.

Canva for Hubspot Social Posts

Canva is a drag-and-drop design app with thousands of templates sized for each network. It is ideal for marketers who want polished graphics without a formal design background.

Use Canva to:

• Create quote graphics from your latest Hubspot blog content
• Design cover images and thumbnails for social video
• Build consistent series templates for weekly posts

Basic workflow:

1. Choose a template matching your social channel.
2. Apply brand colors, fonts, and logo.
3. Add short copy or a key data point.
4. Export and upload to your Hubspot social tool.

Adobe Express for Branded Campaigns

Adobe Express offers professional templates, quick image editing, and on-brand layouts that integrate well with campaigns planned inside Hubspot.

You can:

• Resize assets for multiple channels in a single project
• Create animated posts from static artwork
• Repurpose campaign visuals for ads, landing pages, and emails

Hubspot Content: Blog and Website Visual Tools

Blog posts and website pages created in Hubspot perform better when supported by strong visuals such as custom images, illustrations, and section dividers.

Piktochart for Hubspot Blog Graphics

Piktochart specializes in infographics and report-style visuals that bring data-driven posts to life. It is useful when turning internal reports or statistics into shareable graphics.

How to use Piktochart for Hubspot blog content:

1. Choose an infographic or report template that matches your topic.
2. Insert your own data, charts, and icons.
3. Customize typography and colors for your brand.
4. Export as PNG and insert into your Hubspot blog editor.

This approach works well for:

• Original research posts
• How-to guides with step-by-step visuals
• Comparison articles that benefit from clear charts

Visme for Interactive Visuals

Visme helps you build more interactive diagrams, charts, and presentations that can complement pages built in Hubspot.

Use Visme to:

• Create hero images for pillar pages
• Design diagrams that clarify complex processes
• Develop slide decks to embed or offer as gated content

Video Creation Tools for Hubspot Campaigns

Video can significantly improve engagement on landing pages, blog posts, and emails created with Hubspot. You do not necessarily need a full production team; several tools from the original HubSpot article make lightweight video creation accessible.

Animoto for Quick Marketing Videos

Animoto lets you build slideshow-style videos from images, video clips, and music. It is well suited to repurposing Hubspot assets into engaging video content.

Example uses:

• Transform a high-performing Hubspot blog post into a short video summary
• Create product highlight reels for email campaigns
• Develop teaser videos for social media ads

Typical workflow:

1. Collect images, short clips, and key text points.
2. Select a template and drag assets into place.
3. Adjust timing, transitions, and music.
4. Export and embed in Hubspot pages or emails.

Lumen5 for Blog-to-Video Content

Lumen5 is designed to convert articles into videos. This pairs especially well with long-form Hubspot blog content.

Steps to use Lumen5 with a Hubspot article:

1. Paste your blog URL into Lumen5.
2. Review the auto-generated storyboard and captions.
3. Refine scenes, choose visuals, and align branding.
4. Download the video and add it back to the original Hubspot blog post or landing page.

Hubspot Design: Creating On-Brand Graphics

Consistency is crucial for building trust. When every email, post, and landing page across Hubspot follows a unified style, your brand appears more professional and memorable.

Snappa for Fast Branded Visuals

Snappa offers presets for blog headers, social graphics, and ads, making it easy to maintain visual consistency without a heavy design process.

Use Snappa to:

• Quickly generate header images for new Hubspot blog posts
• Produce campaign-specific banner images
• Resize artwork for multiple channels in minutes

Stencil for Simple Image Customization

Stencil focuses on speed. It is ideal for marketers who want to create simple, clean graphics that match Hubspot campaigns without getting lost in advanced features.

Stencil is especially useful when:

• You need quote images for thought-leadership posts
• You want fast variants of a visual for A/B testing in Hubspot
• You are building a social series tied to a new offer or ebook

Planning Visual Workflows Around Hubspot

To get the most from these tools, build a simple visual workflow that aligns with Hubspot campaign planning rather than treating design as a separate step.

Step-by-Step Workflow

1. Plan in Hubspot: Map blog topics, landing pages, and email sends in your content calendar.
2. Identify needed assets: For each item, list the images, infographics, and videos required.
3. Select tools: Choose Canva, Piktochart, Animoto, or others based on the asset type.
4. Create templates: Standardize basic layouts so every new Hubspot asset is faster to produce.
5. Upload and optimize: Add visuals into Hubspot, compress file sizes, and write descriptive alt text.
6. Measure performance: Use Hubspot analytics to test which visuals improve engagement and conversions.

Optimizing Visuals for Search and Performance

Strong visuals are only effective if they load quickly and are discoverable. When working with Hubspot pages, keep search and performance best practices in mind.

• Compress images before uploading to Hubspot to improve page speed.
• Use descriptive file names instead of generic image titles.
• Add clear alt text that explains the image content for accessibility.
• Ensure videos are hosted on a reliable platform and embedded efficiently.

Bringing It All Together in Hubspot

When you combine these visual apps with the content tools inside Hubspot, you create a repeatable system: plan campaigns, design high-quality visuals, and publish consistently across channels. Over time, your audience learns to recognize your style, associate it with value, and engage more deeply with every new piece of content.

If you want expert help integrating content strategy, SEO, and design systems with your Hubspot setup, you can explore consulting services at Consultevo. Use the apps from the original HubSpot article alongside a structured workflow, and your visual content will support better traffic, engagement, and conversions across every campaign.

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