How to Create Shareable Visual Content With Hubspot Strategies

Using Hubspot inspired techniques, you can turn ordinary images, graphics, and videos into highly shareable visual content that boosts engagement, traffic, and brand awareness across your marketing channels.

This guide breaks down practical steps, based on lessons from the original Hubspot visual content article, to help you plan, design, and distribute visuals that people actually want to share.

Why Visual Content Matters in Hubspot Style Campaigns

Modern audiences scroll fast. Visual content helps your brand grab attention and communicate value before users move on. Applying a Hubspot style framework ensures every visual has a clear purpose and measurable impact.

Done right, visuals can:

Increase click-through rates on social posts and emails
Improve on-page engagement and time on site
Make complex ideas easier to understand
Strengthen brand recognition and trust
Drive more organic shares and backlinks

Core Principles of Shareable Visuals From Hubspot Best Practices

Hubspot emphasizes that shareable visual content is not about random pretty images. It is about strategy, clarity, and consistency.

1. Start With a Clear Goal

Before you create a single graphic, define the outcome you want, similar to how Hubspot campaigns always begin with a clear objective.

Do you want more social shares?
Do you want email clicks?
Are you trying to explain a complex concept?
Do you want to capture leads or drive direct conversions?

Write down one primary goal per visual asset. This goal will shape the content, format, and call to action.

2. Keep It Simple and Focused

Hubspot style visuals avoid clutter. Each image or graphic should communicate one key idea quickly.

Limit text to the essentials.
Use whitespace to make elements breathable.
Highlight one core message or data point.
Avoid cramming multiple CTAs into a single visual.

The faster someone “gets it,” the more likely they are to share it.

3. Make Every Visual On-Brand

Hubspot content stays visually consistent across channels, which builds recognition. Your visuals should do the same.

Use consistent colors that match your brand palette.
Stick to 1–2 typefaces and clear hierarchy.
Apply the same illustration or photo style where possible.
Include a subtle logo or URL for attribution.

Consistency makes your content instantly recognizable in crowded feeds.

Hubspot Inspired Visual Content Types That Get Shared

Different formats work for different platforms and audiences. A Hubspot style approach focuses on formats that match user intent and channel behavior.

1. Quote Graphics and Short Tips

Short, punchy visuals are ideal for social media. You can repurpose blog snippets, webinar insights, or customer quotes.

Choose one impactful sentence.
Use bold typography and strong contrast.
Keep background elements minimal.
Add your logo and short URL.

These quick-hit visuals mirror how Hubspot teams repurpose their long-form content into smaller assets.

2. Data Visualizations and Mini Infographics

Hubspot frequently uses charts, graphs, and mini infographics to turn data into stories. You can do the same with your internal or industry stats.

Show one key metric per visual when possible.
Use clear labels and avoid tiny text.
Highlight the most important number with color or size.
Provide short context so viewers know why it matters.

Data visuals tend to attract links and shares because they provide instant value.

3. How-To Visuals and Step-by-Step Graphics

Practical, instructional content is central to Hubspot methodology. Turn your how-to guides into visual formats.

Break processes into 3–7 clear steps.
Use numbered icons or a simple timeline.
Pair short text with simple illustrations.
End with a call to action such as “Read the full guide.”

These visuals work well on blogs, social feeds, and email nurturing sequences.

Step-by-Step: Create Shareable Visuals Using a Hubspot Style Workflow

Apply this structured workflow to produce content that feels as organized and purposeful as a Hubspot campaign.

Step 1: Choose the Core Message

Identify the single most important idea your visual should deliver.

Scan your existing content for standout insights.
Pull one quote, stat, or tip that solves a real problem.
Write a short headline of 8–12 words.

This headline becomes the anchor text for the design.

Step 2: Match Message to Format

Follow a Hubspot inspired mindset: format should support the message, not the other way around.

Quick tip or quote: square social graphic.
Single stat: chart, bar, or pie visual.
Process explanation: step-by-step mini infographic.
Complex topic: multi-panel carousel or long infographic.

Pick the format that users can absorb in seconds on their preferred platform.

Step 3: Design With a Simple Layout

Use a layout structure similar to what you see in Hubspot assets: clean, balanced, and easy to scan.

Place the headline near the top or center.
Use one focal point so the eye knows where to look.
Limit the color palette to 2–3 main colors.
Test readability on both desktop and mobile.

Always check contrast to keep text legible.

Step 4: Add Branding and Attribution

Hubspot visuals always reinforce brand identity. Do the same without overwhelming the message.

Add a small logo in a corner.
Include a short URL or domain name.
Keep branding elements subtle but visible.

This ensures that when others share your visual, new viewers know where it came from.

Step 5: Optimize File Names and Alt Text

SEO-friendly visuals support organic discovery, reflecting Hubspot style optimization.

Name files with descriptive keywords (for example, email-marketing-visual-guide.png).
Write alt text that explains the image in natural language.
Avoid stuffing keywords; focus on clarity.

This helps search engines understand your visuals and supports accessibility.

Distribution Tactics From Hubspot Style Marketing

Even the best visual content needs promotion. Use a distribution plan similar to a Hubspot campaign rollout.

Repurpose Across Channels

Embed visuals into related blog posts.
Share on social networks with tailored captions.
Include in email newsletters and workflows.
Use in slide decks and webinar presentations.

One strong design can generate multiple touchpoints.

Encourage Sharing and Engagement

Hubspot often pairs visuals with clear engagement prompts. You can emulate this by:

Asking a question in the caption.
Inviting people to tag colleagues or friends.
Offering a downloadable version for later reference.
Highlighting user-generated uses of your visuals.

Interaction signals can improve visibility in social algorithms.

Measuring Performance the Hubspot Way

To refine your strategy, track metrics that align with your goals, similar to a Hubspot analytics approach.

Social shares and saves
Click-through rate from visuals to landing pages
Time on page when visuals are present
Backlinks earned from embedded graphics
Conversions assisted by visual-led campaigns

Test variations in headlines, colors, and formats to see which combinations perform best.

Next Steps and Additional Resources

To deepen your marketing approach, you can explore more optimization tactics and implementation help from agencies such as Consultevo, which specialize in performance-focused digital strategies.

For original inspiration and further reading on visual content strategy, refer back to the source Hubspot article on creating shareable visual content.

By following these Hubspot inspired principles, you will be able to design and distribute visual assets that consistently attract attention, earn shares, and support your broader marketing goals.

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