How to Manage Website Content in Hubspot
Using Hubspot to manage website content lets your team control pages, landing pages, and blogs in one organized, scalable system built around themes and reusable assets.
This guide explains how to use the website tools so you can build and manage content efficiently while keeping design and branding consistent.
Understanding Hubspot Website Tools
The website tools in Hubspot are grouped by content type and powered by themes and templates that define how your pages look and behave.
- Website pages for core site content
- Landing pages for campaign and conversion assets
- Blog for articles and resource content
- Theme settings to manage styles and layout options
Most accounts use a theme, which bundles templates, modules, and style settings so you can build consistent pages without coding.
Accessing Content Tools in Hubspot
You can access Hubspot website tools from the main navigation.
- Sign in to your account.
- In the main navigation, go to Marketing > Website.
- Select Website pages, Landing pages, or Blog depending on the content you want to manage.
These tools share a similar interface so your team can quickly learn one workflow and apply it across different content types.
Creating Website Pages in Hubspot
Website pages are your main public site pages. In Hubspot, they are driven by the theme and templates your developer or designer has prepared.
Steps to create a new Hubspot website page
- Go to Marketing > Website > Website pages.
- Click Create, then choose Website page.
- Select a theme-based template from the options list.
- Enter your page name, internal title, and URL slug.
- Click Create page to open the editor.
Once the editor opens, you can add and arrange modules, edit text, and adjust layout based on what the template allows.
Editing page content in the Hubspot editor
The page editor offers two main views depending on your theme and template configuration:
- Drag-and-drop editor with sections, columns, and modules you can move visually.
- Form-based or structured editor when templates restrict layout but expose fields for content.
Common actions in the editor include:
- Editing headings, body text, and buttons
- Adding images and rich media
- Reordering modules within sections
- Previewing the page on desktop, tablet, and mobile
Building Landing Pages in Hubspot
Landing pages in Hubspot are optimized for lead generation, event registration, or specific campaign goals.
Create a Hubspot landing page
- Navigate to Marketing > Landing pages.
- Click Create, then select a landing page template.
- Give the page a descriptive name and configure the URL.
- Connect the page to a campaign if needed.
- Open the editor to customize content and form modules.
Landing pages often use streamlined templates with limited navigation and a clear call-to-action to drive conversions.
Optimize landing pages inside Hubspot
Within the editor you can improve landing page performance by:
- Adding or adjusting forms to capture the right data
- Testing different headlines and CTAs
- Using personalization tokens when available
- Reviewing page performance once it is published
After publishing, return to the landing page dashboard to review views, submissions, and conversion rate over time.
Managing Blog Content with Hubspot Tools
The blog tool in Hubspot lets you publish and manage articles that use a consistent template, topic structure, and design.
Set up and structure your Hubspot blog
From the website tools, go to the blog section to manage blog settings.
- Choose or confirm your blog template and theme
- Configure blog URL structure and language
- Set default authors and subscription options
- Enable social sharing buttons if desired
These settings give your blog a unified layout across all current and future posts.
Create a blog post in Hubspot
- Navigate to Marketing > Website > Blog.
- Click Create, then select Blog post.
- Pick the correct blog (if you have more than one).
- Enter a title, internal name, and meta description.
- Write or paste your article content into the editor.
You can use the rich text editor to add headings, images, quotes, and calls-to-action. Preview before publishing to confirm formatting.
Using Themes and Settings in Hubspot
Themes control the overall experience of your website tools in Hubspot, including typography, colors, and layout options.
Adjust global theme settings
- Go to Marketing > Website and open any page using the theme.
- In the editor, look for Theme or Theme settings.
- Adjust fonts, colors, and spacing based on your brand.
- Save changes to apply them across all pages using the theme.
Updating theme settings allows global design changes without editing every individual page.
Work with modules and reusable content
Hubspot themes often include modules and partials that can be reused across pages.
- Header and footer modules for navigation and brand identity
- Hero sections used across multiple landing pages
- Call-to-action modules linked to specific offers
- Subscription or contact blocks reused throughout the site
Reusable assets keep your pages consistent while still allowing targeted content for each offer or campaign.
Publishing and Managing Pages in Hubspot
After you create or edit content, the next step is to publish and monitor performance using built-in Hubspot tools.
Preview and publish workflow
- Use the preview option to check layout and responsiveness.
- Review SEO settings such as title tag, meta description, and URL.
- Set featured images where templates support them.
- Choose to publish immediately or schedule a future date.
For existing pages, you can create draft revisions, then update the live page when changes are ready.
Analyze performance in Hubspot dashboards
Once your content is live, Hubspot dashboards provide performance metrics.
- Views and unique visitors
- Submissions and contacts generated
- Click-through data on CTAs
- Engagement trends over time
Use this data to refine content, update calls-to-action, and improve conversion paths.
Helpful Resources and Next Steps
To go deeper into specific website tools, review the official documentation for web content management in your account.
- Read the full knowledge base article on web content management at this Hubspot web content guide.
- Explore advanced implementation, migration, and strategy services from agencies such as Consultevo.
By using themes, structured editors, and reusable modules, your team can streamline content creation in Hubspot while keeping your site consistent, scalable, and easy to maintain.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
“`
