Hubspot Website Grader: Step‑by‑Step How‑To Guide

The Hubspot Website Grader is a free tool that lets you quickly audit your site and uncover specific ways to improve performance, SEO, mobile experience, and security. This guide walks you through how to use the grader, understand your score, and turn its insights into an action plan.

What Is Hubspot Website Grader?

Hubspot Website Grader is an online tool that analyzes a website and generates a score from 0 to 100 based on key technical and marketing factors. It is designed for marketers, founders, and developers who want an accessible way to benchmark a site and find quick wins.

Using the grader, you can identify issues that impact user experience and search visibility, then fix them to grow traffic and leads.

How Hubspot Website Grader Works

The grader runs a series of checks across four core categories:

• Performance: Page speed and technical efficiency.
• SEO: On‑page and crawlability basics.
• Mobile: Experience on smaller screens.
• Security: Whether the site is safe and using HTTPS.

Each category receives a sub‑score that rolls up into your overall website score. The closer you are to 100, the better your site aligns with best practices recommended by Hubspot.

How to Use Hubspot Website Grader

Follow these steps to run your first website audit with Hubspot Website Grader.

Step 1: Open the Hubspot Website Grader Tool

Visit the official tool at Hubspot Website Grader. This page explains the methodology and provides the form you will use.

Step 2: Enter Your Website and Email

1. Type your website URL into the field provided.
2. Enter your email address so the report can be sent to you.
3. Click the button to generate your score.

Hubspot will then crawl your site and run a series of automated tests. This usually takes less than a minute.

Step 3: Review Your Overall Hubspot Score

Once processing is complete, you will see a score out of 100. This gives you an instant snapshot of how your site performs compared with commonly accepted best practices.

Do not panic if the score is low. The real value of Hubspot Website Grader is in the detailed breakdown and recommended next steps.

Understanding Hubspot Performance Insights

The performance section focuses on how quickly and efficiently your pages load. According to Hubspot, slow sites lose visitors and generate fewer leads, so this category has a significant impact on your overall score.

Key Performance Metrics You Will See

• Page size: Total weight of your page assets.
• Page requests: Number of files loaded, such as scripts and images.
• Page speed: How fast your page loads for users.
• Caching and compression: Whether you are using techniques like browser caching and GZIP.

Hubspot highlights areas where your site is heavy or slow and offers tips such as compressing images, minifying code, and leveraging a content delivery network.

Quick Wins From the Performance Report

• Compress oversized images before uploading.
• Remove unused scripts and plugins.
• Enable browser caching on your server.
• Use modern image formats where possible.

Even small changes here can lead to noticeable gains in your Hubspot performance score and in user satisfaction.

Using Hubspot SEO Recommendations

The SEO section in the Hubspot Website Grader focuses on fundamental search engine optimization signals that help search engines discover and understand your content.

SEO Elements Checked by Hubspot

• Page titles and descriptions: Whether they are present and optimized.
• Headings structure: Proper use of H1, H2, and H3 tags.
• Indexing signals: Whether your page is accessible to search engines.
• Links: Basic checks on internal and external linking.

Hubspot then suggests improvements that make it easier for search engines to crawl and rank your website, which can boost organic traffic over time.

Turning SEO Insights Into an Action Plan

1. Update title tags to clearly describe each page.
2. Write compelling meta descriptions that invite clicks.
3. Organize content with a logical heading hierarchy.
4. Fix broken links and add relevant internal links.

Review each change, then rerun the Hubspot grader to confirm that your SEO score is improving.

Mobile Experience in Hubspot Website Grader

The mobile section evaluates how your website behaves on smartphones and tablets. With most traffic now on mobile, Hubspot emphasizes this category heavily.

Mobile Factors Evaluated

• Responsive design: Whether your layout adapts to small screens.
• Viewport configuration: Proper settings for mobile browsers.
• Touch targets: Buttons and links that are easy to tap.
• Font sizing: Readable text without zooming.

If Hubspot flags issues here, prioritize fixes quickly, because mobile usability also influences search engine rankings and conversions.

Improving Mobile Scores With Hubspot Guidance

• Use a responsive theme or framework.
• Ensure buttons and forms are large and finger‑friendly.
• Increase base font sizes for legibility.
• Test pages on multiple mobile devices and browsers.

After adjustments, run another Hubspot Website Grader report to confirm that your mobile score reflects the improvements.

Security Checks in Hubspot Website Grader

The security section validates whether your site is safe for visitors. Hubspot primarily checks for HTTPS usage and basic best practices that protect data.

Security Items Highlighted by Hubspot

• HTTPS: Whether your site uses a valid SSL certificate.
• Mixed content: Pages loading insecure elements.
• Browser trust signals: Warnings that might scare users away.

Hubspot recommends that all modern sites use HTTPS by default, especially when collecting form submissions or payment information.

Simple Security Fixes

1. Install and configure an SSL certificate through your host.
2. Force redirects from HTTP to HTTPS.
3. Update internal links and scripts to use secure URLs.

These steps will typically raise your security score in the Hubspot report and increase visitor trust.

Learning More With Hubspot Courses

Alongside the Website Grader, Hubspot offers a free online course that shows you how to turn your website into a powerful marketing machine. The training covers topics like content strategy, lead capture, and optimization workflows.

Completing the course helps you better understand the recommendations in your report and apply them systematically across your entire site.

Next Steps After Your Hubspot Audit

Once you have your initial score and insights, build a simple optimization roadmap.

Prioritize Fixes From Your Hubspot Report

1. List all recommendations from performance, SEO, mobile, and security.
2. Group tasks into quick wins and larger projects.
3. Fix the highest‑impact items first, such as page speed and HTTPS.
4. Rerun the Hubspot Website Grader every few weeks to track progress.

Over time, this cycle of review and improvement will steadily raise your overall website score and create a better experience for visitors.

Get Additional Help Beyond Hubspot

If you need deeper technical support or custom strategy beyond what Hubspot provides, consider working with a specialized digital consultancy. For example, you can visit Consultevo to explore expert guidance on analytics, optimization, and broader growth planning.

By combining the practical insights from Hubspot Website Grader with ongoing optimization, you can transform your site into a faster, safer, and more discoverable asset that supports your long‑term marketing goals.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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