Hubspot Guide to Website Indexation

If you rely on Hubspot for marketing, you also need a clear process to diagnose and fix website indexation problems so your pages can appear in search results.

This guide adapts the core steps from the original indexation tutorial into a practical workflow you can follow alongside your own tools and analytics.

What Is Website Indexation and Why It Matters for Hubspot Users

Indexation is the process search engines use to discover, crawl, and store your pages in their databases. If a page is not indexed, it cannot rank or drive organic traffic, even if you use strong content or Hubspot campaigns.

Indexation typically involves three stages:

• Discovery – search engines find your URLs via links, sitemaps, or manual submission.
• Crawling – bots visit and read your pages.
• Indexing – content is evaluated and stored so it can show in search results.

Any issue that blocks these stages will limit the visibility of your landing pages, blogs, and lead-generation assets.

How to Check If Your Site Is Indexed

Before adjusting technical settings or Hubspot tracking, confirm whether search engines can already see your content.

Use a Site Search

Run a quick check in Google:

1. Open Google.
2. Type site:yourdomain.com in the search bar.
3. Review how many pages appear and which ones are missing.

If important URLs are absent, indexation may be incomplete.

Check Key URLs Manually

For critical assets, search their exact URL in Google. If the page does not appear, it might be:

• New and not yet crawled.
• Blocked by a technical setting.
• Low quality or duplicated.

Core Reasons Pages Fail to Get Indexed

Hubspot marketing strategies depend on consistent organic reach. Many indexation issues stem from a few recurring causes.

1. Technical Blocks and Noindex Tags

Search engines may be prevented from indexing your pages if:

• The robots.txt file disallows key paths.
• Meta robots tags use noindex on important templates.
• HTTP headers instruct bots not to index.

Audit these signals carefully, especially after website migrations or template changes.

2. Weak Internal Linking

If a page has no internal links pointing to it, crawlers may struggle to find it. Internal links help bots and users:

• Discover deep pages.
• Understand content hierarchy.
• Pass authority from important pages to new ones.

Make sure your critical resources are linked from navigation, hubs, and contextual content.

3. Duplicate or Thin Content

Pages that are nearly identical, extremely short, or provide little unique value may not be prioritized for indexation. This is common with:

• Auto-generated product or location pages.
• Very brief blog posts.
• Tag and archive pages that repeat the same snippets.

4. Crawl Budget and Performance Issues

For small sites, crawl budget is rarely a major constraint. On larger properties, issues like the following can reduce indexation rates:

• Slow server response times.
• Endless URL variations from filters and parameters.
• Large volumes of low-value pages.

Step-by-Step Hubspot-Friendly Indexation Audit

The following workflow aligns well with analytics-driven teams, including those using Hubspot for reporting and nurturing.

Step 1: Map Your Important Page Types

List the core templates and page groups that matter most, such as:

• Homepage and main navigation pages.
• Service or product pages.
• Blog posts and resource hubs.
• Landing pages for campaigns.

These should be prioritized in your indexation checks.

Step 2: Compare Indexed Pages to Your Sitemap

Create or export an XML sitemap and compare it to the pages you see with a site search. Look for:

• High-value URLs missing from results.
• Low-priority URLs that are indexed instead of more important ones.
• Orphan pages that are not in the sitemap at all.

Step 3: Inspect Individual URLs

For each priority page:

1. Confirm that it returns a 200 status code.
2. Check for noindex meta tags.
3. Look for canonical tags pointing elsewhere.
4. Verify that it is linked from at least one other indexed page.

Document any patterns you find so fixes can be made at the template level, not just page by page.

Step 4: Strengthen Content Quality

Update thin or outdated content to make each page:

• Useful and complete for a specific search intent.
• Clear in its topic focus and structure.
• Unique compared with other pages on your site.

Where appropriate, consolidate near-duplicate pages into a single, stronger resource and redirect or canonicalize the rest.

Step 5: Improve Internal Linking Structure

Rework your internal links to signal priority clearly:

• Link from high-traffic pages to key resources.
• Use descriptive anchor text that reflects the topic.
• Add related-article or related-resource sections where helpful.

A simple internal linking pass can dramatically boost discovery of underperforming pages.

Submitting and Monitoring Pages After Fixes

Once technical and content issues are resolved, you can prompt faster crawling and indexation.

Submit or Resubmit URLs

After you make changes:

• Ensure your XML sitemap is up to date and accessible.
• Ping search engines when your sitemap changes, if supported by your setup.
• Monitor how quickly new or updated URLs begin to appear in results.

Track Performance Over Time

Maintain a simple tracking sheet of:

• Critical URLs and their indexation status.
• Organic traffic changes after fixes.
• Any recurring patterns in pages that fail to index.

This running log will help you refine your process and react quickly to future issues.

How Hubspot Teams Can Turn Indexation Into Growth

Consistent indexation ensures that every new campaign, landing page, and content asset has the chance to perform. Marketing and SEO teams using Hubspot can align around a shared checklist:

• Confirm indexation and internal links before launching new pages.
• Review technical settings during redesigns and migrations.
• Set quarterly audits to catch issues early.

For teams that want additional support with site structure, analytics, and indexation workflows, you can explore expert services at Consultevo, which focuses on digital strategy and technical optimization.

By following a structured indexation process and pairing it with tools and reporting that complement Hubspot, your website content can be fully discoverable, easier to maintain, and better positioned to capture organic demand.

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