Hubspot Website Migration Guide

Migrating a WordPress site into a new CMS or platform such as Hubspot can feel risky, but with a structured plan you can move your website while protecting SEO, content, and design. This guide breaks the process into clear, manageable steps you can follow from planning through launch.

Why Plan Your Hubspot Migration Carefully

A website migration touches many moving parts: URLs, content, design, tracking, and technical settings. Without a plan, you can easily lose rankings, break links, or disrupt conversions.

A careful approach to your Hubspot migration helps you:

• Preserve organic search traffic with accurate redirects
• Maintain a consistent user experience
• Avoid data loss and performance issues
• Identify and fix issues before launch

Pre-Migration Checklist Before Moving to Hubspot

Before you start moving anything, document the current state of your WordPress site. This becomes your reference during and after the migration.

1. Audit Your Existing Website

Begin with a full content and URL inventory.

• Export a complete list of URLs using a crawler or SEO tool
• List all key pages: home, product, pricing, blog, landing pages
• Identify top-traffic pages using analytics
• Note current meta titles and descriptions for each page

Keep this data in a spreadsheet so you can map it to new Hubspot pages later.

2. Back Up Your WordPress Site

Always take a full backup before making structural changes.

• Export your WordPress database
• Download all site files (themes, plugins, uploads)
• Store backups in at least two secure locations

If anything goes wrong, this backup lets you restore your original site quickly.

3. Benchmark Current Performance and SEO

Record your current performance metrics to compare after the migration.

• Organic traffic by page and by channel
• Rankings for priority keywords
• Core Web Vitals and page speed metrics
• Conversion rates on key pages

These benchmarks help you verify that your Hubspot migration did not damage performance.

Planning Your Hubspot Structure and URL Strategy

Next, design how your future site will be organized and how URLs will be handled.

4. Define the New Site Architecture

Decide how content will be grouped and where pages will live.

• Create a sitemap for your new site structure
• Group content by themes, products, or services
• Decide which pages will be consolidated, removed, or expanded

Make sure important pages remain easy to reach from your main navigation and footer.

5. Plan URL Changes for Hubspot

If any URLs are changing, you need a precise redirect plan.

• Create a column for old WordPress URLs
• Create a column for new Hubspot URLs
• Map each old URL to its new destination
• Avoid unnecessary changes to high-performing URLs

This mapping file becomes the basis for your 301 redirect setup after launch.

Design and Content Preparation for Hubspot

Before you move into production, align design, templates, and content with your new platform.

6. Capture the Current Design and UX

Document how your present site looks and behaves.

• Take screenshots of key templates and pages
• Note header, navigation, and footer layouts
• Record how forms, CTAs, and pop-ups currently work

Use this as a reference when recreating layouts in Hubspot so you can keep or improve the best parts of your current experience.

7. Prepare Content for Migration

Decide which content moves, which is updated, and which is removed.

• Keep high-performing content and update it where needed
• Remove outdated or low-value pages
• Consolidate thin pages into more comprehensive resources

Organize your final list of content before you begin building in Hubspot.

Technical Setup and Staging in Hubspot

With your plan in place, you can start setting up the technical foundation on your new platform.

8. Configure Core Settings

Even if the hosting environment is changing, consistent technical settings maintain SEO equity.

• Replicate essential tracking codes (analytics, pixels, tags)
• Set your preferred domain (www or non-www) and HTTPS
• Configure language and region settings
• Set global headers, footers, and navigation menus

9. Build a Staging Environment

Always test your migration in a non-public environment first.

• Create a staging or preview domain in Hubspot
• Block indexing in search engines for the staging environment
• Recreate page templates and modules
• Implement initial versions of key pages

Use this space to validate layout, content, and functionality before going live.

Content Migration to Hubspot Step by Step

Now you are ready to move content and structure into your new platform in a controlled way.

10. Recreate Key Templates First

Start by building the layouts used most often.

• Home page template
• Standard content page template
• Blog listing and blog post templates
• Landing page and thank-you page templates

Once templates exist, populating content in Hubspot becomes much faster and more consistent.

11. Migrate and Optimize Content

Move content in a logical order, checking SEO elements as you go.

1. Copy text content into the correct page templates
2. Upload images and set appropriate alt text
3. Rebuild internal links based on your new structure
4. Transfer meta titles, descriptions, and headings

Use this opportunity to tidy formatting, fix broken links, and ensure each page is aligned with your current brand voice.

12. Set Up Redirects From Old URLs

Redirects ensure users and search engines find your content at its new location.

1. Use your URL mapping spreadsheet as the source of truth
2. Implement 301 redirects from every old WordPress URL
3. Test a sample of redirects manually
4. Avoid redirect chains, sending each URL directly to the final page

Correct redirect implementation is one of the most critical parts of a safe Hubspot migration.

Testing Your New Hubspot Site

Thorough testing reduces the risk of surprises on launch day.

13. Functional and Content Testing

Review your staging site as if you were a new visitor.

• Test all forms, CTAs, and interactive elements
• Check menus, breadcrumbs, and footer links
• Verify that all images load correctly
• Confirm content accuracy, spelling, and formatting

Involve multiple team members to catch issues one person might miss.

14. Technical and SEO Testing

Use technical tools to validate the backend health of your Hubspot site.

• Crawl the staging site to identify broken links or missing tags
• Check canonical tags on key pages
• Verify page titles, meta descriptions, and headings
• Review mobile responsiveness on various devices

Compare performance metrics with your original benchmarks as much as possible before launch.

Launch and Post-Migration Checks in Hubspot

When you are confident in your staging site, you can prepare for go-live.

15. Launch Day Steps

Plan your launch during a lower-traffic window if possible.

1. Point DNS to your new Hubspot environment
2. Remove any noindex settings from the new site
3. Validate that SSL certificates are active
4. Confirm that redirects are working on the live domain

After propagation, test your most important pages and funnels immediately.

16. Monitor SEO and Performance After Launch

The first weeks after a migration are critical for tracking changes.

• Monitor 404 errors and fix or redirect them quickly
• Track rankings for priority keywords
• Compare organic traffic with pre-migration benchmarks
• Watch conversion rates on key pages

Adjust content, internal links, and technical settings based on the data you see from real users.

Additional Resources for a Smooth Hubspot Migration

You can study an in-depth walkthrough of a WordPress migration process in this WordPress migration guide, which illustrates common pitfalls and best practices that also apply when transitioning to Hubspot.

If you want expert help planning or executing your migration strategy, consider working with a specialist agency such as Consultevo, which focuses on SEO-driven website projects and technical migrations.

With clear planning, careful execution, and thorough testing at each stage, you can move from WordPress to a new platform like Hubspot while protecting your search visibility, improving user experience, and setting a strong foundation for future growth.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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