6-Month Hubspot Website Redesign Framework

A structured six-month framework inspired by Hubspot planning methods can turn a chaotic website redesign into a predictable, strategic project that actually launches on time and supports your marketing goals.

Why Use a Hubspot-Style Web Redesign Framework?

Many teams rush into design comps or templates and end up with missed deadlines, confused stakeholders, and sites that do not support lead generation.

A framework similar to the one outlined on the original Hubspot article breaks the process into clear phases so you can:

• Align stakeholders around business goals before design starts.
• Clarify audiences, messaging, and core site structure.
• Prevent scope creep with a realistic roadmap.
• Launch a site that is easy to maintain and improve.

Overview of the 6-Month Hubspot Framework

This approach divides your redesign into three main phases:

1. Strategy and discovery
2. Structure and content planning
3. Design, build, and launch

Each phase includes practical steps and deliverables that keep everyone aligned and reduce rework.

Month 1: Strategy and Discovery with a Hubspot Mindset

The first month focuses on understanding where you are today and what the new site must achieve. This is where a Hubspot-style emphasis on buyer journeys and measurable goals is especially helpful.

Clarify Business and Marketing Goals

Meet with key stakeholders and document:

• Primary business goals for the website (revenue, leads, product trials, signups).
• Marketing metrics that matter (MQLs, demo requests, newsletter opt-ins).
• Constraints such as budget, deadlines, and internal resources.

Turn these into 3–5 clear objectives the redesign must support.

Define Core Audiences and Buyer Journeys

Next, map who the site is for and how they buy:

• List 2–4 main personas or audience segments.
• Identify their jobs-to-be-done, pains, and desired outcomes.
• Outline how they currently find you and what information they need at each stage.

This will inform navigation, content depth, and calls to action later in the process.

Audit Your Current Website

Conduct a data-informed audit:

• Review analytics for top pages, user flows, and drop-off points.
• List pages that drive the most organic search and conversions.
• Note technical issues, slow pages, and confusing UX patterns.

Identify what to keep, improve, or retire so you do not rebuild unnecessary content.

Month 2: Hubspot-Inspired Site Structure and Information Architecture

Once strategy is clear, you can design a site structure that supports it. Month two is about information architecture and user flow rather than visual design.

Build a Goal-Driven Sitemap

Create a sitemap that focuses on user needs and business outcomes:

• Group content into logical sections that match how visitors think.
• Limit top-level navigation items to the essentials.
• Ensure key conversion paths (e.g., pricing, demo, contact) are never more than a few clicks away.

Test the draft sitemap with stakeholders and a sample of users if possible.

Plan Hubspot-Friendly Content Types and Templates

Decide which kinds of pages you need and how they will be structured:

• Core marketing pages (home, solutions, pricing, about, resources).
• Support or documentation sections.
• Blog or resource center layouts.

For each type, outline consistent sections, such as hero area, proof points, CTAs, and FAQs. This makes future content creation faster and more scalable.

Month 3: Content Strategy and Page-Level Planning

Before you enter design and development, define what every key page must say and how it should persuade visitors to take action.

Create Page Briefs for Priority URLs

For each high-value page, build a brief that includes:

• Audience and intent.
• Primary and secondary calls to action.
• Key benefits and differentiators.
• Support content such as social proof, FAQs, and comparisons.

These briefs guide copywriters and designers and keep messaging consistent.

Map SEO and Conversion Opportunities

Integrate SEO best practices into each page plan:

• Target search intent with clear topics.
• Plan internal links between related pages and resources.
• Use headings, meta data, and structured content to improve visibility.

Combine search demand data with your audience research to prioritize which pages to optimize first.

Months 4–5: Design and Build the New Site

With strategy, structure, and content plans in place, design and development will move faster and with fewer surprises.

Design User-Centered Page Layouts

Start with low-fidelity wireframes, then move to high-fidelity designs:

• Validate layout with stakeholders before refining visuals.
• Ensure consistent patterns across similar templates.
• Design for accessibility and mobile responsiveness from the start.

Keep conversion paths prominent and obvious, using clear CTAs and minimal friction.

Develop, Test, and Integrate

When building the site:

• Use a component-based system so updates are easier later.
• Set up analytics, events, and conversion tracking.
• Test performance, responsive behavior, and forms thoroughly.

Run user tests or internal walkthroughs to catch confusing flows before launch.

Month 6: Launch, Measure, and Optimize

The final month of this framework focuses on a controlled launch and continuous improvement.

Prepare for a Smooth Launch

Before go-live, complete these steps:

• Set up redirects from old URLs to new ones.
• Verify tracking, goals, and dashboards.
• Finalize content proofreading and accessibility checks.

Plan a launch window with minimal risk and clear communication to stakeholders.

Measure Results and Plan Iterations

After launch, use the first weeks to gather data:

• Monitor traffic, conversions, and key funnel steps.
• Collect qualitative feedback from users and internal teams.
• Identify quick wins and larger experiments for future sprints.

Treat launch as the start of an optimization cycle, not the finish line.

Using Hubspot Principles with Your Tech Stack

You do not need any specific CMS to apply this approach. The value comes from following a structured process, aligning teams, and focusing relentlessly on your audience and goals.

If you want expert help implementing a similar framework or integrating it with your broader marketing and CRM setup, you can explore services from agencies such as Consultevo, which specialize in strategy-led website projects.

By following this six-month, phase-based framework inspired by Hubspot planning methods, you can move from a vague redesign idea to a concrete, measurable, and launch-ready website that better serves your visitors and your business.