Import your website structure into Hubspot

If you are moving an existing website into Hubspot, you can save time by importing your current site structure instead of rebuilding every page manually. Using the Hubspot website importer, you can quickly generate a matching hierarchy of pages to use as a blueprint for your new content.

This guide walks you through how the import tool works, what it can and cannot bring over, and the exact steps to prepare, run, and review your import so your new Hubspot-hosted site is organized from day one.

What the Hubspot website importer can and cannot do

Before you start, it is important to understand exactly what the importer pulls into Hubspot and what you will still need to recreate by hand.

What the Hubspot importer creates for you

When you run a website structure import, Hubspot scans your existing site and uses the results to auto-generate new website pages. These pages are based on your current URLs and hierarchy.

• New website pages created in your Hubspot account to mirror your existing structure.
• Page titles pulled in from the original pages when available.
• URL paths mirrored as closely as possible inside your Hubspot domain.
• A basic tree of parent and child relationships for website navigation planning.

The importer acts as a scaffold. You get a full set of drafts to work with instead of starting from an empty sitemap inside Hubspot.

What does not come into Hubspot automatically

The website importer focuses on structure, not on full content or design. After the import, you will still need to build out your site inside Hubspot.

• Page body content, custom layouts, and templates are not copied from your existing site.
• Design elements such as styles, themes, and modules must be set up using Hubspot tools.
• Forms, scripts, and external integrations must be reconfigured manually.
• Blog posts and dynamic content are handled separately from this website structure import.

Think of the importer as a fast way to create placeholders in Hubspot that match your current pages. You will then edit and style those pages to align with your new strategy.

How to prepare your site for a Hubspot import

A smooth import into Hubspot starts with a clean and crawlable existing website. Take a few minutes to prepare before you launch the website importer.

Check that your current site is accessible

• Confirm that your public site is reachable without logins or IP restrictions.
• Remove any temporary password protection that blocks access to key sections.
• Ensure no major areas of the site are blocked by robots.txt if you want them mapped in Hubspot.

Review your URL structure

The quality of your new sitemap in Hubspot depends on your current URLs. Before importing:

• Identify outdated or duplicate pages that you no longer need.
• Decide which sections of your site you plan to rebuild in Hubspot.
• Note any large legacy folders you want to exclude later during cleanup.

This preparation helps you avoid clutter in your new Hubspot website tree and makes post-import editing much faster.

Step-by-step: import your website structure into Hubspot

Follow these steps to import your existing website structure into Hubspot using the built-in website importer tool.

1. Open the Hubspot website importer

1. Log in to your Hubspot account with appropriate website permissions.
2. Navigate to your content tools where website pages are managed.
3. Locate the option to import website pages or website structure from an external site.

The exact navigation can vary slightly based on your subscription level and interface updates, but the importer will sit within your website pages tools in Hubspot.

2. Enter the URL of the site you want to scan

1. In the importer, choose the option to import from a live website.
2. Enter the root URL of the website you want to replicate inside Hubspot.
3. Confirm the domain is correct and accessible.

Hubspot will use this starting URL to crawl your pages and detect the site structure.

3. Configure your import settings

Depending on the current options available, you may be prompted to refine how Hubspot scans your site.

• Set limits on how deep the crawl should go to avoid extremely large imports.
• Review any filters for file types or URL patterns that should be skipped.
• Confirm the target domain or subdomain where new pages will live in Hubspot.

These settings help control how many pages are generated and keep your new Hubspot site manageable.

4. Start the Hubspot import and wait for processing

1. Launch the import from within the tool.
2. Hubspot will begin crawling your website and building a list of discovered URLs.
3. Processing time will depend on the size and complexity of your site.

You can navigate away while Hubspot works; the import will continue in the background. When it completes, you will see a confirmation and a summary of the results.

5. Review imported pages inside Hubspot

After the process finishes, go to your website pages area in Hubspot to examine what has been created.

• Look for a new group of pages that match the original site structure.
• Confirm that key sections and important pages are present.
• Check for any unexpected or duplicate URLs brought in during the import.

At this stage you are reviewing the scaffold that Hubspot created from your old site, not the final design.

Clean up and optimize your new Hubspot structure

Once your website structure is imported into Hubspot, invest some time in cleanup and planning. This ensures your new site is organized, search-friendly, and easy to maintain.

Remove or unpublish unnecessary imported pages

• Delete test, staging, or outdated pages that came in during the crawl.
• Unpublish any URLs you do not plan to use in your new Hubspot strategy.
• Merge or redirect duplicate concepts into a smaller, clearer set of pages.

This step keeps your Hubspot content tools lean and focused on the pages that matter.

Reorganize your navigation in Hubspot

The imported hierarchy may not perfectly match how you want visitors to navigate your new site in Hubspot.

• Group related pages under clear parent topics for menus.
• Adjust page titles and URLs to be descriptive and user-friendly.
• Plan your primary and secondary navigation menus using the new structure.

By treating the import as a starting point, you can design a better user journey while still respecting your legacy URLs where needed.

Add content and templates to your Hubspot pages

With the scaffold in place, it is time to build real content inside Hubspot.

• Assign appropriate themes or templates to your pages.
• Replace empty placeholders with optimized copy, images, and modules.
• Set SEO titles, meta descriptions, and on-page headings for each important page.

This is where your imported structure truly becomes a fully realized website hosted in Hubspot.

Best practices for managing imports in Hubspot

To get the best long-term value from your website import into Hubspot, follow these ongoing practices.

• Use staging or draft status while you refine imported pages before going live.
• Set up redirects for any legacy URLs that will not be recreated exactly in Hubspot.
• Regularly audit your website tree to remove unused or orphaned pages.
• Coordinate with your marketing and content teams so new pages follow the structure established during import.

When managed well, your imported website structure in Hubspot becomes the foundation for future campaigns, content, and optimization.

Learn more about importing websites with Hubspot

To dive deeper into the exact behavior and current interface for the website importer, review the official Hubspot documentation on importing your website structure directly from their knowledge base: view the Hubspot website structure import article.

If you need strategic help planning a migration, information architecture, or SEO-focused rebuild inside Hubspot, you can also consult a specialist agency such as Consultevo to guide your project and ensure a smooth transition.

By combining the automation of the Hubspot website importer with careful cleanup, optimization, and content planning, you can launch a modern site faster while keeping your structure organized for long-term growth.

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