How to Use Hubspot Website Themes Effectively

Hubspot website themes let you build and manage consistent website and landing pages without needing to be a developer, as long as you understand how theme content and settings work together.

This guide walks you through how themes are structured, how page content is controlled, and how to safely customize your site design while keeping everything aligned.

What Is a Hubspot Theme?

A theme is a curated set of design assets used to create and maintain a unified website experience. In your Hubspot account, a theme typically includes:

Page templates (website pages and landing pages)
Theme settings for global styles such as colors and fonts
Drag-and-drop modules (content building blocks)
System templates such as search results and error pages
Global content like headers and footers

Developers can build custom themes or you can install premade themes from the marketplace, then manage them visually within the content editor and theme settings.

Key Parts of a Hubspot Page

Every page built with a theme is made up of three main layers that work together:

Page template – Defines the structure, sections, and allowed modules.
Page content – The actual text, images, and media added through the editor.
Theme settings – Global styles that control the overall look and feel.

Understanding these layers helps you know what is controlled at the theme level and what you can edit per page.

Hubspot Template Structure

The template is the foundation of each page. In the page editor you will usually see sections and modules arranged based on the template design. Elements often include:

Headers and navigation
Hero sections with headings and buttons
Content sections with text and images
Forms and calls-to-action
Footers with contact information and links

Depending on how the theme was built in Hubspot, some parts of the template may be locked while others are flexible and can be reorganized or removed.

Hubspot Page Content

Page content is the editable information that your visitors actually read or interact with. As an editor you can usually modify:

Headings, paragraphs, and bullet lists
Images, icons, and background media
Buttons, form fields, and labels
Module-specific settings such as alignment or spacing

These changes apply only to the current page and do not affect other pages using the same template or theme.

Hubspot Theme Settings

Theme settings give you global control over visual consistency across all pages using that theme. From the theme settings area you can typically configure:

Brand colors and gradients
Typography (fonts, sizes, and weights)
Buttons and form styles
Spacing, borders, and shadows
Global header and footer design

Updates to these settings instantly reflect across all associated pages, keeping your design consistent without editing each page individually.

How to Choose a Hubspot Theme for Your Site

Before building pages, you need to select the theme that best fits your goals and content strategy. To choose a theme in your account:

Go to your website pages or landing pages dashboard.
Click to create a new page.
In the theme selection step, browse available themes.
Preview each theme to review layouts and style options.
Select the theme that aligns with your brand and content needs.

Once selected, new pages you create with that theme will inherit its templates and global settings.

Creating a Page with a Hubspot Theme

After choosing your theme, use the drag-and-drop editor to create and customize pages.

Step-by-Step: Build a New Themed Page

In your content dashboard, click Create > Website page or Landing page.
Select the desired theme and then pick a template from that theme.
Name your page and click to open the editor.
Use the left sidebar to manage sections and modules.
Click any module to edit its content and settings.
Preview your page on different devices.
Publish or schedule the page when you are satisfied.

The editor lets you rearrange supported modules, update content, and adjust local settings without breaking the underlying theme design.

Editing Theme-Based Pages in Hubspot

When editing a page, it is important to understand what should be changed at the page level and what belongs in theme settings.

What to Edit on Individual Pages

Use page-level editing for elements that are unique to that page, such as:

Headlines and body copy
Product or service descriptions
Page-specific images and videos
Form variations or unique CTAs

These adjustments stay local to the current page and will not impact other pages using the same theme.

What to Edit in Hubspot Theme Settings

Use theme-level settings for brand-wide or site-wide elements, including:

Primary and secondary brand colors
Default fonts and text sizes
Standard button styles
Global header, navigation, and footer layout

To modify these, open your theme settings from the design tools or directly from the page editor if that option is available for your theme.

Managing Global Content in a Hubspot Theme

Many themes include global content areas, such as headers and footers, that appear on every page using that theme. When you edit a global group, changes automatically update everywhere.

Working Safely with Global Content

To avoid unexpected changes across your site:

Confirm that an area is global before editing.
Make incremental updates and preview your site.
Coordinate with your team when modifying navigation.
Clone templates or global groups if you need variations.

Global content is powerful for maintaining consistency but should be updated with care.

Advanced Hubspot Theme Customization

Non-technical users can rely on theme options and drag-and-drop controls, while more advanced teams can extend themes through development tools.

Developer Options for Hubspot Themes

Developers can customize themes to match complex requirements by:

Editing or creating templates in the design manager
Building custom modules with specific functionality
Configuring additional theme settings for marketers
Managing system pages and specialty layouts

For full technical detail, you can reference the official documentation on using themes at Hubspot’s knowledge base.

Best Practices for Working with Hubspot Themes

To get the most from your setup and avoid design inconsistencies, keep these practices in mind:

Plan your information architecture before building pages.
Standardize key templates for core page types.
Limit the number of themes in active use on one site.
Use theme settings instead of ad-hoc styling whenever possible.
Test page layouts on multiple devices and browsers.

When you manage themes carefully, your editors can focus on content while your site stays visually aligned with your brand.

Where to Get Help with Hubspot Themes

If you need expert help planning or optimizing your implementation, consider working with a specialized partner. For strategy, migration, and technical support around themes and page structures, you can explore services at Consultevo.

By understanding how themes, templates, content, and settings interact, you can confidently build scalable, consistent websites and landing pages inside Hubspot without sacrificing flexibility or brand control.

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