Hubspot Website Traffic Guide: How to Check and Grow Your Visits

Understanding how Hubspot approaches website traffic analysis will help you track visitors, measure performance, and find new growth opportunities with the right tools and metrics.

This guide follows a Hubspot-style framework based on proven analytics practices, so you can confidently evaluate traffic, channel performance, and competitors, even if you are just getting started.

Why Website Traffic Matters in a Hubspot-Style Strategy

Before you dive into tools, it is important to understand why traffic metrics are central to any inbound or Hubspot-inspired marketing strategy.

• They show whether your content is attracting the right audience.
• They reveal which channels and campaigns are most effective.
• They help you benchmark against industry averages and competitors.
• They guide your next SEO and content investments.

Website traffic alone is not enough; you also need engagement and conversions. But without knowing how many people visit and from where, optimization is guesswork.

Core Website Traffic Metrics Used in Hubspot-Style Reporting

The best analytics dashboards, including a typical Hubspot setup, focus on a consistent set of metrics that you can track over time.

1. Users, New Users, and Sessions

Most analytics tools follow similar definitions:

• Users: Unique visitors over a date range.
• New users: First-time visitors during that period.
• Sessions: Individual visits, including multiple pages and events.

Tracking users and sessions together shows whether you are bringing in fresh visitors and how often people return.

2. Pageviews and Top Pages

Just as a Hubspot dashboard highlights key pages, your analytics reports should list:

• Total pageviews
• Unique pageviews
• Top landing pages

These metrics help you see which articles, product pages, or landing pages attract and keep attention.

3. Traffic Sources and Channels

In a Hubspot-style funnel, channel attribution is essential. Most tools group traffic into:

• Organic search
• Direct
• Referral
• Social
• Email
• Paid search or paid social

By comparing sessions by channel, you can see whether SEO, social, or paid campaigns are driving the most visitors.

4. Engagement and Behavior Metrics

To move from traffic to leads, track:

• Average engagement time or session duration
• Pages per session
• Bounce rate or single-page sessions

Hubspot-style reports often combine these with conversion metrics, but even basic behavior stats show how relevant your content is to visitors.

Hubspot-Inspired Tools to Check Website Traffic

You do not need to use only one platform. Many teams combine a Hubspot analytics setup with free tools and competitive intelligence platforms.

1. Google Analytics for Deep On-Site Data

Google Analytics is usually the backbone of website reporting, whether or not you pair it with Hubspot or other marketing software.

1. Create or sign in to your Google Analytics account.
2. Add your website as a new property.
3. Install the tracking tag on your site.
4. Wait for data to populate, then review traffic reports.

Key reports to check regularly include:

• Reports > Acquisition > Traffic acquisition
• Reports > Engagement > Pages and screens
• Reports > Demographics > Overview

2. Search Console for Organic Search Traffic

Google Search Console complements Google Analytics and any Hubspot SEO tools by showing how your site performs in search results.

1. Verify your domain in Search Console.
2. Open the Performance report.
3. View clicks, impressions, average position, and CTR.
4. Filter by pages, queries, and countries.

This reveals which keywords and pages bring organic traffic and where you can improve rankings or click-through rates.

3. Third-Party Estimators for Competitor Traffic

To mirror how Hubspot often compares performance to competitors, you can use traffic estimation tools such as Similarweb, Semrush, or Ahrefs.

1. Enter a competitor domain into the chosen tool.
2. Review estimated monthly visits and traffic sources.
3. Analyze top pages and search keywords.
4. Compare trends between your site and theirs.

These numbers are estimates, but the trends help you understand where rivals are winning.

Step-by-Step: Check Your Website Traffic the Hubspot Way

Use the following practical workflow to review your data regularly, based on the same principles that power a Hubspot reporting routine.

Step 1: Define Your Reporting Period

Decide whether you are analyzing weekly, monthly, or quarterly performance.

• For quick checks, use the last 7 or 28 days.
• For trends, compare this month to the previous month.
• For seasonality, compare this year to the same period last year.

Step 2: Review Total Traffic and Growth

Open Google Analytics or your preferred platform and note:

• Total users and sessions
• Percentage change vs. the previous period
• Any sharp spikes or drops

This mirrors the top-level snapshot you would see in a Hubspot analytics overview.

Step 3: Analyze Traffic by Channel

Next, break down traffic into acquisition channels.

1. Go to the traffic acquisition report.
2. Sort by sessions or users.
3. Compare each channel month over month.

Look for:

• Growth in organic search from SEO efforts
• Increases in direct traffic from brand awareness
• Spikes in referral traffic from PR or backlinks

Step 4: Identify Top Landing Pages

A Hubspot-style content strategy depends on understanding which pages attract first-time visitors.

1. Open your landing pages or pages report.
2. Sort by sessions or new users.
3. Flag your top 10 entry pages.

For each top page, note:

• Traffic source mix
• Engagement metrics
• Conversion rate, if available

Step 5: Compare Against Benchmarks

To put your numbers in context, benchmark your traffic and engagement using industry data or competitive tools, similar to how a Hubspot report would highlight relative performance.

• Use third-party estimators for competitor visits.
• Check average bounce rate or engagement by industry from public studies.
• Compare your organic search share to peers.

Optimizing Website Traffic with Hubspot-Style Tactics

Once you know how to check visits and channels, apply practical optimization steps to grow traffic over time.

1. Improve Organic Search Visibility

Focus on SEO fundamentals:

• Research topics and keywords aligned with search intent.
• Optimize title tags, meta descriptions, and headings.
• Publish in-depth, helpful content that answers specific questions.
• Build internal links between related articles and pages.

Use your analytics results to find pages that already get search traffic and expand them with related subtopics.

2. Strengthen Content Hubs and Internal Linking

A content cluster approach, similar to what Hubspot promotes, helps search engines understand topical authority.

1. Select a core pillar topic.
2. Create multiple supporting articles around subtopics.
3. Interlink all articles with clear anchor text.
4. Keep the pillar page updated with fresh insights.

3. Leverage Email and Social Channels

Do not rely on search alone. Boost traffic by:

• Sending newsletters that link to new content.
• Repurposing blog posts into social threads and short videos.
• Promoting evergreen guides regularly, not just at launch.

Track the email and social channels in your analytics to see which campaigns drive the most engaged visits.

Advanced Help Beyond Hubspot-Style Basics

As your analytics stack becomes more complex, you may need expert guidance in addition to built-in Hubspot analytics reports.

A specialist agency like Consultevo can help you develop measurement plans, dashboards, and SEO strategies tailored to your business goals.

For more detail on the concepts behind this guide, review the original resource at this Hubspot traffic article, which explains additional tools and reporting approaches.

Putting a Hubspot-Inspired Traffic Process into Action

To summarize, you can build a simple but powerful traffic process modeled on common Hubspot practices:

• Install robust analytics and verify tracking.
• Check total users and sessions on a set schedule.
• Analyze traffic by channel and landing page.
• Benchmark against industry and competitors.
• Optimize SEO, content, and campaigns based on data.

Over time, this consistent approach will turn your reports into a reliable system for making smarter marketing decisions and growing your website audience in a measurable, sustainable way.

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