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Hubspot Site Migration Guide

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Hubspot Site Migration to WordPress with Duplicator

Migrating a website from Hubspot or any other platform to WordPress can feel complex, but the right process and tools make it manageable. This guide walks you through using the Duplicator plugin to move your existing site into a fresh WordPress install while preserving your pages, media, and basic structure.

The method below follows a practical, step-by-step workflow inspired by the official Duplicator documentation and a popular HubSpot blog tutorial on website migration. You will learn how to prepare your current site, generate a package, upload it to your server, and complete the import safely.

Before You Move From Hubspot: Key Considerations

Whether you are leaving Hubspot or another CMS, planning is essential. A migration is more than copying files; it also affects URLs, SEO, and performance.

Review these items before you start:

  • Access and credentials: Confirm logins for your current host, domain registrar, and new WordPress hosting account.
  • Content inventory: List your key pages, blog posts, landing pages, media files, and downloads.
  • SEO assets: Export or note title tags, meta descriptions, and URL structures, especially if you previously used Hubspot analytics or optimization tools.
  • Backups: Ensure you have a full backup of your existing site before you begin any migration work.

If you are also planning CRM, automation, or sales stack changes around your old Hubspot setup, document those separately so your website move does not break marketing workflows.

Step 1: Prepare Your WordPress Environment

To receive your migrated content, you need a clean WordPress installation on your target hosting account.

  1. Install WordPress
    • Use your host’s 1‑click installer or perform a manual install.
    • Set a secure admin username and password.
    • Confirm you can log in at /wp-admin.
  2. Check PHP and server settings
    • Ensure PHP version meets Duplicator requirements (typically PHP 7.4+).
    • Verify sufficient memory and max upload size for large packages.
  3. Keep the site empty
    • A nearly blank site avoids conflicts when importing.
    • Skip adding themes or content until after the migration completes.

If your previous website was integrated with Hubspot forms or scripts, note those elements. You will re‑embed or replace them after migration on your new WordPress pages.

Step 2: Install and Configure Duplicator

The Duplicator plugin creates a package containing your site files and database, which you can then deploy on the new server. Even if your old site is not on Hubspot, the process is similar.

  1. Install Duplicator on the source site
    • Log in to the WordPress dashboard of the site you want to move.
    • Go to Plugins > Add New and search for “Duplicator”.
    • Install and activate the plugin.
  2. Create a new package
    • Open Duplicator > Packages and click Create New.
    • Name your package so you can identify it later.
    • Use the scan step to check for size issues or warnings.
  3. Build the package
    • Start the build and wait for Duplicator to complete the archiving.
    • When done, download both the Installer (PHP file) and the Archive (ZIP file).

You now have a snapshot of your site ready to deploy. This approach is ideal if you previously had a front‑end hosted elsewhere and want to centralize everything on WordPress, whether or not you used Hubspot tools for marketing.

Step 3: Upload Duplicator Files to Your New Host

The next step is to move the installer and archive onto the new server that will replace your old or Hubspot‑connected site.

  1. Connect to your hosting account
    • Use FTP/SFTP (via FileZilla or another client) or your host’s file manager.
    • Navigate to the document root where your domain points (often public_html or a specific site directory).
  2. Upload the two files
    • Upload installer.php.
    • Upload the corresponding .zip archive.
  3. Confirm file placement
    • Both files should be in the same directory.
    • Ensure no old WordPress files are present if you are doing a full overwrite.

If your domain previously pointed to a Hubspot‑hosted site, update DNS after testing so traffic flows to this new server when you are ready to launch.

Step 4: Run the Duplicator Installer

Running the installer deploys the archived site into your new WordPress environment. This is where your previous structure replaces the blank install.

  1. Open the installer in your browser
    • Go to https://yourdomain.com/installer.php (adjust domain and path as needed).
    • Review the system checks shown by Duplicator.
  2. Accept terms and proceed
    • Confirm you understand Duplicator will overwrite data in the target location.
    • Click to continue when all checks are satisfactory.
  3. Enter database details
    • Provide the database name, user, password, and host from your new server.
    • Choose the option to remove existing tables if this database is empty or only used for this site.
  4. Run the install
    • Duplicator will extract the archive and import the database.
    • On success, you will see a confirmation screen with updated URLs and paths.

After this step, your site should function on the new hosting account at your test URL or domain, replacing any previous configuration such as Hubspot‑embedded templates or scripts that were part of the archived site.

Step 5: Update URLs, Test, and Finalize

Once the Duplicator installer finishes, you need to verify that internal links, media, and settings are correct.

  1. Log in to the new WordPress dashboard
    • Use the admin login link provided by Duplicator at the end of the process.
    • Sign in with your existing credentials from the source site.
  2. Complete post‑install steps
    • From the Duplicator screen, run any recommended cleanup tasks.
    • This usually removes the installer and leftover package files.
  3. Check permalinks
    • Go to Settings > Permalinks and save your preferred structure (often Post name).
    • This regenerates rewrite rules.
  4. Test key pages
    • Visit the home page, main service pages, blog, and forms.
    • Confirm images load and navigation works.

If you previously embedded Hubspot forms, pop‑ups, or tracking code manually, re‑add or update those scripts on your new WordPress templates so that analytics and lead capture continue to work as expected.

Step 6: SEO, Redirects, and Hubspot Integrations

Maintaining SEO is crucial when moving away from a previous platform or redesign that may have been deeply tied to Hubspot marketing tools.

Preserve SEO Value

  • Match URL structure: Keep URLs identical where possible to avoid losing rankings.
  • Set 301 redirects: If URLs must change, add redirects from old paths to new ones using a plugin or server rules.
  • Update sitemaps: Generate a new XML sitemap and submit it to Google Search Console and Bing Webmaster Tools.
  • Check meta data: Ensure titles and descriptions are in place, especially for pages that performed well when managed through Hubspot or another SEO suite.

Reconnect Marketing and Analytics

  • Analytics: Add Google Analytics or other tracking tags through your theme, a tag manager, or a plugin.
  • Email and CRM: If you still use Hubspot for CRM or email, connect it via the official WordPress plugin or embed forms.
  • Lead capture: Test all forms and confirmation pages to confirm leads are stored and routed properly.

Following these steps minimizes disruption to your existing campaigns and preserves the data you previously relied on from Hubspot reporting.

Learn More and Plan Your Next Steps

For a deeper technical walkthrough of the Duplicator process that inspired this guide, including screenshots and extra troubleshooting tips, review the original tutorial from the HubSpot blog: How to Migrate Your Site to WordPress Using Duplicator.

If you need strategic help planning a move away from a legacy stack, integrating WordPress with Hubspot, or building a migration roadmap that protects SEO, consider working with a specialized consulting partner such as Consultevo.

By preparing carefully, using Duplicator correctly, and reviewing your site after import, you can move from a previous platform or Hubspot‑connected setup to WordPress with confidence and minimal downtime.

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