Hubspot Writing Guide: Better Alternatives to “For Example”

Clear sales writing in Hubspot requires more than templates and automation. It also depends on how you phrase everyday expressions like “for example,” which can quickly become repetitive and dull in outreach, sequences, and follow-up messages.

This guide adapts the strategies from the original article at HubSpot’s sales blog and shows you how to choose stronger alternatives inside your Hubspot content, from sales emails to knowledge base articles.

Why Your Hubspot Content Needs Variety

Overused phrases weaken otherwise strong Hubspot messages. When every email, task note, or deal comment uses “for example,” your communication starts to sound generic.

Improving variety helps you:

• Sound more authoritative and expert
• Match the tone of your brand and sequences
• Hold a busy prospect’s attention
• Clarify complex points in fewer words

Inside Hubspot, these improvements impact reply rates, call follow-ups, and how quickly teammates grasp deal context.

Core Strategy: Match Synonyms to Your Hubspot Use Case

The source article explains that there is no single perfect synonym for “for example.” The right choice depends on formality, audience, and where the phrase appears. Apply the same logic when writing in Hubspot.

Formal Contexts in Hubspot

For formal proposals, quotes, or handoff notes, use options such as:

• For instance
• Such as
• To illustrate
• As an illustration
• Specifically

These phrases work well in documents shared from Hubspot or attached to deals and tickets.

Informal or Conversational Hubspot Copy

For sequences, one-to-one emails, or chat messages, the source recommends more conversational phrasing, including:

• Like
• Say
• Take (as in “take your onboarding process”)
• One example is

These keep your Hubspot emails friendly while still sounding professional.

Common Synonyms and When to Use Them in Hubspot

Below is a practical breakdown, adapted for sales and service teams using Hubspot daily.

“For Instance” in Hubspot Emails

Use this when you need a slightly formal but still approachable tone.

• Good for: Outreach emails, nurture sequences, lead qualification responses.
• Example: “We help teams manage multi-touch campaigns more easily. For instance, you can track every email, call, and meeting in one timeline.”

“Such As” in Hubspot Documents

“Such as” works well when you are listing items in quotes, playbooks, or product descriptions.

• Good for: Product pages hosted through Hubspot, sales collateral, internal docs.
• Example: “We integrate with tools such as Gmail, Outlook, and Slack.”

“To Illustrate” for Detailed Explanations

Use this when you want to introduce a more developed example in a longer Hubspot asset, like a case study or blog post.

• Good for: Case studies, pillar pages, and in-depth help articles.
• Example: “To illustrate, one client shortened their sales cycle by 20% after automating follow-up tasks.”

“Specifically” for Precision in Hubspot Notes

“Specifically” is useful when you are narrowing down a broad statement in deal or ticket notes.

• Good for: Handoff notes, internal comments, and meeting summaries stored in Hubspot.
• Example: “The prospect wants to improve reporting—specifically, pipeline visibility by region.”

Step-by-Step: Update a Hubspot Email Template

Use these steps to refine an existing template that repeats “for example.”

1. Locate the template.
   Open your sales templates in Hubspot and pick one with at least one “for example.”
2. Identify the purpose.
   Decide if the email is formal (proposal-style) or informal (check-in or follow-up).
3. Highlight every “for example.”
   Note context: is it introducing a quick list, a detailed scenario, or a single option?
4. Choose a better synonym.
   Using the source guidance, match the phrase to tone:
   • Formal: “for instance,” “such as,” “to illustrate,” “as an illustration.”
   • Informal: “like,” “say,” “take,” “one example is.”
5. Edit for brevity.
   Often you can remove the phrase entirely and rely on punctuation.
   Example: Instead of “For example, you can set reminders,” write “You can set reminders, automate follow-ups, and log calls in one place.”
6. Test and iterate.
   Send a small batch from Hubspot and monitor reply rates, click-throughs, and responses.

Improving Sales Scripts and Playbooks in Hubspot

The same principles from the source article apply to call scripts and playbooks stored in Hubspot. Repetition in spoken language can feel even more distracting to prospects.

• Swap “for example” with “for instance” in discovery questions.
• Use “like” or “say” in more relaxed calls.
• Use “to illustrate” when telling a success story or mini case study.

Standardizing these choices inside your Hubspot playbooks keeps your team’s language consistent and persuasive.

Style Tips from the Original Guide Adapted for Hubspot

The original blog emphasizes clarity over complexity. Apply these style rules to every Hubspot asset you create.

1. Avoid Redundancy

Do not pair “for example” (or a synonym) with phrases that mean the same thing, like “such as the following examples.” Choose one clear signal and keep the sentence tight.

2. Prefer Concrete Examples

In Hubspot emails and pages, specific examples are more convincing than abstract descriptions. Use real numbers, tools, or scenarios when possible.

3. Place Examples After the Main Idea

State your main point first, then follow with a short example. This structure mirrors how many prospects scan content in Hubspot: headline, bold statement, quick proof.

Where to Go Next for Hubspot and Writing Optimization

For advanced optimization of sales funnels, content, and automation beyond the basics available in Hubspot, you can explore consulting resources such as Consultevo, which focuses on performance-driven strategy.

To dive deeper into synonyms for “for example” and see the complete phrase list and usage notes that inspired this guide, review the original reference on the HubSpot sales blog. Then adapt the strongest options to your Hubspot templates, sequences, and documentation.

By carefully choosing how you introduce examples, you will create clearer, more convincing copy across your entire Hubspot workspace—without falling back on the same tired phrase every time.

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