Hubspot Guide to Choosing the Best WYSIWYG HTML Editor
When you build or optimize a website with Hubspot, selecting the right WYSIWYG HTML editor is critical for clean code, fast performance, and search-friendly content. A great editor lets marketers, designers, and developers collaborate without breaking layouts or introducing messy markup.
This guide distills practical lessons from the best WYSIWYG HTML editors so you can decide what to use alongside Hubspot and how to get the most from your content tools.
What Is a WYSIWYG HTML Editor for Hubspot Users?
A WYSIWYG HTML editor (What You See Is What You Get) allows you to create web pages visually while it generates the HTML code behind the scenes. For teams working with Hubspot, the right editor should complement your CMS by making content creation simple, structured, and consistent.
Instead of hand-coding everything, marketers can format text, insert media, and adjust layouts through a friendly interface, while developers retain control of the underlying structure and standards.
Key Features to Look For in a Hubspot-Friendly Editor
When you evaluate WYSIWYG tools to use with Hubspot, prioritize features that support collaboration, speed, and code quality.
1. Clean, Semantic HTML Output
Clean code matters for accessibility, performance, and SEO. An editor that works well with Hubspot should:
- Generate minimal, semantic HTML tags
- Avoid unnecessary inline styles and deprecated tags
- Support headings, lists, and tables that mirror your site’s structure
- Respect existing CSS from your Hubspot templates
The cleaner the markup, the easier it is to maintain landing pages, blog posts, and email templates without surprises.
2. Strong Formatting and Layout Controls
A modern editor used alongside Hubspot should provide intuitive formatting while keeping your design guidelines intact. Look for:
- Text styling: bold, italics, headings, blockquotes
- List support: ordered, unordered, and nested lists
- Table creation with simple row and column controls
- Quick insertion of images, videos, and embeds
The goal is to empower content creators while protecting brand consistency inside your Hubspot environment.
3. Mobile-Responsive Content Support
Because Hubspot templates are typically responsive, your editor should not introduce rigid layouts that break on mobile devices. Ideal capabilities include:
- Responsive-friendly image handling (auto-scaling, alt text)
- Support for responsive video embeds
- Layouts that adapt to CSS frameworks without extra hacks
The closer your WYSIWYG behavior is to your live Hubspot pages, the fewer production surprises you will see.
Popular WYSIWYG Editors Often Paired with Hubspot
The source article reviews many leading visual editors used across modern websites. While Hubspot includes its own editor inside the CMS, teams often compare it with general-purpose tools to decide what to integrate or emulate.
Some widely adopted editors discussed in the original guide include:
- Browser-based editors that plug into CMS or custom apps
- Open-source editors suitable for developers who want control
- Commercial editors with advanced collaboration and compliance features
You can explore the full comparison in the original Hubspot article here: best WYSIWYG HTML editors.
How to Evaluate WYSIWYG Tools for Hubspot Workflows
Before adopting an editor across your team, run it through a simple test plan. This helps ensure that the editor fits smoothly into your Hubspot content production process.
Step 1: Define Your Hubspot Content Use Cases
List the primary types of content you create in Hubspot, such as:
- Blog posts
- Landing pages and thank-you pages
- Email templates and newsletters
- Knowledge base or documentation content
Each content type may require different formatting rules and levels of control.
Step 2: Test the Editor with Real Hubspot Templates
Take an existing Hubspot page or blog template and copy sample content into the new editor. Then:
- Apply typical formatting used by your team.
- Insert media, calls-to-action, and links.
- Switch to the HTML view to inspect the generated code.
- Paste the output back into a Hubspot module or template.
Confirm that the layout, fonts, and spacing remain consistent with your live site.
Step 3: Check Collaboration and Version Control
Many marketing teams using Hubspot have multiple contributors. Evaluate whether the editor supports:
- Role-based permissions or editorial controls
- Commenting, annotation, or suggestion modes
- Version history or rollback features
- Easy integration with your existing review workflows
The smoother the collaboration, the faster you can ship optimized content.
Step 4: Validate Performance and Accessibility
Performance and accessibility impact user experience and search rankings. When pairing an editor with Hubspot, test:
- Page load times after adding complex content
- Compliance with basic accessibility guidelines (e.g., heading hierarchy, alt text)
- Keyboard navigation and screen reader compatibility for generated code
An editor that keeps your Hubspot pages light and accessible will support long-term growth.
SEO Best Practices for Hubspot Content Created in WYSIWYG Editors
A visual editor is only as effective as the SEO practices behind it. Use these guidelines whenever you create or update content for Hubspot pages.
Optimize Headings and Structure
Within your WYSIWYG tool, ensure proper use of heading tags:
- One clear H1 that reflects the page topic
- Descriptive H2 and H3 headings for each section
- Logical nesting that matches how readers scan the page
This structure helps both users and search engines understand your Hubspot content.
Use Internal and External Links Strategically
From within your editor, add:
- Internal links to related resources, such as strategy guides or service pages
- External links to authoritative sources when referencing data or tools
For example, you can explore additional digital strategy resources at Consultevo while still keeping Hubspot as your central platform for publishing.
Maintain Readability and Short Paragraphs
Even the most powerful WYSIWYG editor cannot rescue dense, unreadable content. For every Hubspot article you create:
- Use short paragraphs and clear sentences
- Break up content with bullet points and numbered lists
- Add descriptive subheadings to guide scanning
- Highlight key actions or takeaways near the top
This makes it easier for visitors to find answers quickly and encourages deeper engagement.
How Hubspot Teams Can Standardize Editor Usage
To keep your content consistent across campaigns and contributors, create simple standards for how editors are used in your Hubspot workflows.
Build a Content Formatting Checklist
Document how your team should use headings, links, images, and callouts. A sample checklist might include:
- Apply only approved heading styles from your Hubspot theme
- Always set alt text and titles for images
- Limit custom inline styles to special cases
- Test each page on mobile before publishing
Store this checklist where every Hubspot user can access it before publishing new content.
Create Reusable Templates and Modules
Combine the strengths of your WYSIWYG editor with reusable Hubspot modules and templates. This lets you:
- Lock in brand-compliant layouts
- Reduce the chance of broken designs
- Speed up production for recurring content types
Over time, these reusable elements become the backbone of your publishing system.
Next Steps for Improving Your Hubspot Editing Experience
Choosing the right WYSIWYG HTML editor and pairing it thoughtfully with Hubspot will streamline how your team produces content. Start by mapping your content types, testing a shortlist of editors, and codifying simple standards that everyone can follow.
As you refine your tech stack, revisit the original comparison of WYSIWYG HTML editors on the Hubspot blog to ensure your choices still align with best practices and evolving web standards.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
“`
