Mailchimp & Shopify Automation with Make.com

Using make.com, you can visually connect Mailchimp and Shopify, automate your ecommerce marketing, and remove repetitive manual work from your daily routine.

This guide walks you through the essential steps to build a simple yet powerful integration that syncs customers, tracks orders, and triggers email campaigns automatically.

What You Need Before Using Make.com

Before you start building any scenario in make.com, make sure you have the following ready:

An active Shopify store with admin access
A Mailchimp account with at least one audience created
A make.com account with access to the visual scenario builder
Basic understanding of what data you want to sync (subscribers, orders, tags, etc.)

Having these elements prepared will make the connection process smoother and help you design a more reliable automation flow.

How Make.com Connects Mailchimp and Shopify

In make.com, you build workflows (called scenarios) by dragging modules onto a canvas and connecting them in the order they should run. Each module represents an action or trigger in Mailchimp, Shopify, or another app.

At a high level, your Mailchimp–Shopify scenario will do the following:

Listen for a change or event in one app, such as a new Shopify order.
Fetch the relevant data (customer, products, total, tags, etc.).
Send that data to Mailchimp via another module, such as adding or updating a subscriber.
Optionally branch the flow based on filters and conditions to send different email sequences.

The visual interface in make.com makes it easy to see how data moves between Mailchimp and Shopify, and to adjust the logic without writing code.

Step 1: Create a Scenario in Make.com

To begin, log into your make.com dashboard and create a new scenario.

Click Create a new scenario from your dashboard.
On the canvas, click the big plus icon to add your first module.
Search for Shopify and Mailchimp so they are both available when you design your flow.

You can start from a blank scenario or from a prebuilt template if one matches your needs.

Step 2: Add a Shopify Trigger in Make.com

The first module in your scenario is usually a trigger that tells make.com when the workflow should start running.

Popular Shopify Triggers in Make.com

Watch Orders – Run the scenario whenever a new order is created.
Watch Customers – Run the scenario when a new customer is added.
Watch Checkouts – Detect new checkouts, useful for abandoned cart campaigns.

To set up a Shopify trigger:

Select the Shopify module on the canvas.
Choose a trigger, such as Watch Orders.
Connect your Shopify store using your shop URL and admin authentication.
Test the connection to ensure data can be pulled successfully.

Once the trigger is configured, make.com will begin monitoring your store for new events.

Step 3: Connect Mailchimp in Make.com

Next, add a Mailchimp module that will receive data from Shopify and update your email marketing list.

Common Mailchimp Actions in Make.com

Add/Update Subscriber – Create or update a contact in a specific audience.
Add Tag to Subscriber – Tag a contact, useful for segmentation.
Create Campaign – Prepare campaigns that can be triggered or managed through automation.

To configure Mailchimp in make.com:

Click the plus icon next to your Shopify module.
Select Mailchimp as the app.
Choose an action such as Add/Update Subscriber.
Connect your Mailchimp account via API key or OAuth as prompted.
Select the Mailchimp audience where Shopify customers should be stored.
Map the Shopify data fields (email, first name, last name, address, etc.) to the appropriate Mailchimp fields.

Field mapping is crucial. Make sure the email address from Shopify is mapped correctly so Mailchimp can identify and update existing contacts.

Step 4: Map Customer and Order Data with Make.com

The power of make.com lies in its ability to map and transform data between Shopify and Mailchimp without code.

Essential Fields to Map

Email: Primary identifier for Mailchimp subscribers.
First and last name: For personalization in campaigns.
Order total and currency: To segment customers by spend level.
Products purchased: For product-based recommendations.
Opt-in status: To respect marketing permissions.

Use the mapping panel in make.com to drag values from the Shopify output to the Mailchimp input fields. You can also use built-in functions to format dates, combine fields, or create custom tags based on order content.

Step 5: Add Filters and Conditions in Make.com

Filters let you control exactly when an action should run. In make.com, filters sit between modules and evaluate data as it passes through.

For example, you might want to:

Sync only customers who checked the marketing opt-in box.
Tag VIP customers with a lifetime spend over a certain amount.
Skip internal test orders so they do not enter your campaigns.

To add a filter, click the connecting line between modules in make.com and define your conditions using the available Shopify fields.

Step 6: Test and Schedule Your Make.com Scenario

Once your modules, mappings, and filters are configured, test the scenario inside make.com.

Use the Run once feature to execute the scenario on recent data.
Check each module’s output to confirm that values are mapped as expected.
Verify that new or updated subscribers appear correctly in Mailchimp.
Adjust any mappings or filters that do not behave as intended.

After successful tests, schedule your scenario in make.com to run automatically. You can run it every few minutes or in near-real time, depending on your plan and business needs.

Practical Use Cases for Make.com with Mailchimp & Shopify

Here are a few high-impact automations you can create with make.com:

New Customer Welcome: When a new Shopify customer is created, add them to a Mailchimp audience and start a welcome series.
Purchase Follow-Up: Trigger a follow-up email with product care tips or upsell suggestions after an order is fulfilled.
Segmented Campaigns: Automatically tag customers in Mailchimp based on product categories, order value, or purchase frequency.
Abandoned Cart Recovery: Use checkout events from Shopify to feed abandoned cart sequences in Mailchimp.

These automations help you increase revenue and engagement without adding extra manual tasks.

Best Practices for Make.com Mailchimp–Shopify Flows

To keep your automations stable and effective, follow these practices:

Start with a single clear objective, such as syncing new customers, before adding complexity.
Use descriptive names for your modules and scenarios in make.com so they are easy to maintain.
Document which fields you map and how you use tags in Mailchimp for future reference.
Regularly check scenario logs in make.com to catch and fix errors early.
Respect consent and privacy rules when syncing marketing data.

Where to Learn More About Make.com Integrations

For deeper tutorials and official documentation, review the original mini guide for Mailchimp and Shopify provided by the platform creator: Mailchimp–Shopify integration mini guide on make.com.

If you need expert help designing complex automations or optimizing your ecommerce workflows, you can also consult specialists who work with visual automation platforms. A good starting point is Consultevo, where you can explore professional services around integration strategy and implementation.

Next Steps: Expand Your Automation with Make.com

Once your basic Mailchimp–Shopify sync is stable, extend your setup in make.com by adding more apps and logic:

Connect support tools to log tickets when high-value customers place orders.
Send internal notifications to Slack when important segments trigger.
Update spreadsheets or dashboards with real-time sales and subscriber data.

By iterating on your initial scenario and leveraging the flexibility of make.com, you can build a robust automation ecosystem that supports your entire ecommerce lifecycle.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

Get Help

Mailchimp & Shopify with Make.com