How to Access the Facebook API with Make.com

If you want to automate Facebook workflows without writing complex code, make.com gives you a visual way to connect to the Facebook API, authorize your app, and run powerful scenarios that move data between Facebook and your other tools.

This step-by-step how-to article is based on the official instructions from the Facebook API guide published on the Make blog and walks you through everything from account prerequisites to testing your first call.

What you need before you start with Make.com

Before you connect the Facebook API to make.com, check that you have all the required accounts and permissions in place.

An active Facebook account
A Facebook Page or app you can administer
Access to the Meta for Developers dashboard
A free or paid make.com account

Once these are ready, you can move on to creating an app and collecting the credentials you will use inside your scenario on make.com.

Create a Facebook app for Make.com API access

The Facebook API requires that every integration is linked to an app in the Meta for Developers console. This app holds your ID, secret, and access tokens, which you will later share with make.com for secure communication.

Open the Meta for Developers site. Go to the official Meta for Developers dashboard in your browser.
Create a new app. Click Create App and choose the app type that best matches your intended use (for example, Business or Other).
Fill in basic info. Enter the app name, contact email, and business details if requested.
Save and generate credentials. After the app is created, note the App ID and App Secret; you will use them later when configuring make.com.

Keep these credentials secure. Do not share them outside your automation platform or trusted teammates.

Configure Facebook permissions for Make.com

To let make.com perform actions such as reading posts, managing ads, or accessing insights, you must enable the appropriate products and permissions in the Facebook app settings.

Add products to your app. In the Meta for Developers dashboard, open your app and navigate to Products. Add the relevant products such as Facebook Login, Pages API, or Marketing API.
Configure each product. For example, if you add Facebook Login, define the valid OAuth redirect URLs, including the one that will be used by make.com during authorization.
Request advanced permissions. Some actions (like managing Pages or accessing Ads data) require review. Submit these permissions for approval if your use case needs them.

Once these products and permissions are enabled, your app is ready to be connected to an automation scenario on make.com.

Connect Facebook to Make.com using OAuth

With your Facebook app created, the next step is to authorize make.com so it can call the Facebook API on your behalf. This is typically done with an OAuth 2.0 flow inside a module connection dialog.

Log into your make.com account. Open your dashboard and create a new scenario or edit an existing one.
Add a Facebook module. From the list of integrations, select the Facebook or Facebook Pages module that matches your use case.
Create a new connection. In the module settings, click Add or Create a connection. A popup window will open.
Follow the Facebook login flow. Sign in with the Facebook account that has permissions for the Page, app, or assets you want to manage.
Grant requested permissions. Review the scopes requested in the dialog and approve them so make.com can access the required endpoints.

After authorization, the connection will be stored securely in your make.com account and can be reused across multiple scenarios and modules.

Build your first Facebook scenario in Make.com

Once your connection is ready, you can create automated workflows that use the Facebook API through visual modules in make.com.

Choosing the right Facebook modules in Make.com

The exact module list and names may evolve, but the core ideas are consistent: each module maps to a specific Facebook API endpoint or action.

Triggers to watch for new posts, comments, leads, or events
Actions to create or update posts, comments, or ads
Search or list operations to retrieve data like insights or page details

Drag the Facebook module you need into your scenario and connect it with other apps: CRMs, spreadsheets, email tools, or databases.

Configuring Facebook modules in Make.com

Each module will show fields mapping directly to Facebook API parameters. Typical configuration steps include:

Select your saved Facebook connection created earlier.
Choose a Page, ad account, or asset from the dropdown.
Define filters such as time ranges, status, or IDs.
Map input fields from previous modules using the visual mapper.

By mapping fields instead of writing code, you let make.com generate the appropriate API requests behind the scenes.

Test and debug Facebook API calls in Make.com

Before activating an automation in production, you should run test executions to confirm the Facebook API calls behave as expected.

Use the run-once feature. In the scenario editor of make.com, click Run once to execute the scenario with sample data.
Inspect the execution log. For each module, open the bubble showing the input and output of the API call. Verify that the request parameters and returned data look correct.
Handle common errors. Typical issues involve expired tokens, missing permissions, or invalid IDs. Adjust your Facebook app settings or module configuration, then test again.

As you iterate, make.com helps surface the raw responses from the Facebook API, which is very useful for troubleshooting advanced workflows.

Best practices for secure Facebook automation with Make.com

When connecting an external API to any automation platform, you should follow security and reliability guidelines.

Limit permissions. Only grant the scopes your scenario actually needs.
Use separate apps for testing. Keep a development Facebook app distinct from your production app.
Document your flows. Record which modules, pages, and tokens are used in each scenario to simplify maintenance.
Monitor quotas. Facebook API rate limits can affect busy automations; watch your usage and optimize accordingly.

Because make.com centralizes your connections, you can also revoke or rotate them if a team member leaves or if you change your security policy.

Resources to go further with Make.com and Facebook

To deepen your understanding, consult the original guide and related implementation resources.

Combining the Facebook API with powerful scenario design in make.com allows you to build everything from simple Page post workflows to sophisticated marketing, analytics, and customer support automations without writing custom backend code.

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Facebook API guide with Make.com