Holiday Event Automation with Make.com

Using make.com to automate your Eventbrite holiday party management can save hours of manual work and reduce the risk of mistakes during your busiest season. This guide walks you through building a complete automation scenario, from registration to post-event follow-up.

The example below is based on a holiday party flow using Eventbrite and other tools, but you can adapt the same structure to almost any corporate or community event.

What You Will Build with Make.com

This how-to article breaks down a practical workflow that connects Eventbrite with other services through make.com. The end result is a scenario that:

Collects registrations from an Eventbrite event.
Syncs attendee data into a central sheet or database.
Sends personalized confirmation messages.
Automates reminders before the party.
Handles last-minute updates and cancellations.
Triggers post-event feedback requests and follow-ups.

All of this is orchestrated from a visual interface inside make.com, without writing code.

Prerequisites Before You Start in Make.com

Before building your holiday party automation, prepare the following:

An active Eventbrite account with your event created.
A make.com account with access to the scenario editor.
Access to the tools you want to connect, such as email, spreadsheets, or chat apps.
Clear rules for how you want to handle registrations, notifications, and follow-ups.

It is also helpful to review the original Eventbrite holiday party automation guide on the make.com how-to page for visual inspiration.

Planning Your Make.com Holiday Party Workflow

Before jumping into the scenario editor, outline the main steps of your flow. A typical holiday party automation in make.com will include:

Trigger: A new Eventbrite order or attendee registration.
Data collection: Store attendee details in a central location.
Communication: Send confirmations and updates.
Engagement: Schedule reminders before the event.
Post-event: Send thank-you messages and surveys.

Planning these stages makes the build in make.com smoother and keeps your automation easy to maintain.

Step-by-Step: Building the Scenario in Make.com

Step 1: Create a New Scenario in Make.com

Log in to your make.com dashboard.
Click Create a new scenario.
In the module search, look for Eventbrite.
Select the trigger that best matches your use case, typically Watch events, Watch orders, or Watch attendees.

Connect your Eventbrite account when prompted so that make.com can receive new registration data whenever someone signs up.

Step 2: Configure the Eventbrite Trigger

Once the first module is on the canvas, configure it carefully:

Select the specific Eventbrite event for your holiday party.
Choose how often the module should check for new data (for example, every 5 or 15 minutes).
Use filters if you only want to process paid or confirmed attendees.

Run a quick test so that make.com can pull a sample record from Eventbrite. This sample will help you map fields in later steps.

Step 3: Add Data Storage with Make.com

Next, decide where to store your attendee data. Common options are:

A Google Sheets spreadsheet.
A database like Airtable.
Make.com Data Stores for simple internal storage.

Add a new module after the Eventbrite trigger.
Select your storage app or a Make Data Store module.
Map key fields such as attendee name, email, ticket type, and order ID.

This central list becomes the single source of truth for your guest list and lets you create filters later, such as VIP guests or plus-ones.

Step 4: Send Confirmation Emails Automatically

With core data stored, add an email or messaging step:

Insert a new module for your preferred email service or SMTP.
Connect your account and choose the Send an email action.
Use dynamic fields from Eventbrite and your storage step to personalize the message.

Your confirmation email could include:

Event name, date, time, and location.
Dress code or theme for the holiday party.
QR code or ticket details from Eventbrite.
Links to modify registration or cancel.

By sending this from make.com, you ensure every confirmed attendee receives consistent information.

Step 5: Schedule Reminders Before the Party

Holiday events often require multiple reminders, especially if guests registered weeks in advance. In make.com, you can chain scheduling modules or delay tools to create timed messages.

Add a Sleep or scheduling module that waits until a certain number of days or hours before the event.
Follow it with another email or messaging module.
Customize the content for last-minute information, parking details, or entry requirements.

If you use chat tools like Slack or Microsoft Teams, you can also add modules that notify internal teams when VIP guests register or when attendance crosses a specific threshold.

Step 6: Manage Cancellations and Changes

Eventbrite often receives cancellations or updated attendee information. To handle this smoothly:

Enable additional Eventbrite triggers in make.com for updated or canceled orders.
Use filters and routers in your scenario to branch logic.
Update your central storage when a record changes.
Send follow-up emails confirming the cancellation or adjustment.

This ensures your door list, catering counts, and seating plan remain accurate without manual checks.

Step 7: Post-Event Follow-Up Automation with Make.com

After the party ends, an automated follow-up flow can help you gather feedback and nurture relationships:

Use a scheduling or time-based module to trigger one or two days after the event.
Send a thank-you email to attendees, including photo links or recap content.
Attach a survey link for feedback about the venue, food, and entertainment.
Optionally, tag engaged guests in your CRM for future campaigns.

All of this can run in the same scenario or as a second dedicated post-event scenario in make.com, depending on your preference.

Best Practices for Make.com Event Workflows

To keep your Eventbrite holiday party automation reliable and easy to manage, follow these tips:

Use clear module names: Rename each step in make.com so that anyone on your team can understand the logic.
Add filters early: Filter out test registrations or internal tickets at the beginning of the scenario.
Log errors: Use logging or notification modules when something fails so you can fix issues quickly.
Test with sample data: Run the scenario with a few test attendees before launching the live event.
Document the flow: Keep a simple diagram or written outline in your event planning documents.

If you need strategic help with automation design, data flow, or SEO-friendly documentation about workflows like this, you can consult experts at Consultevo.

Extending Your Make.com Holiday Automation

Once the core Eventbrite holiday party scenario is running smoothly, you can extend it with additional make.com features:

Sync attendees to a CRM for long-term relationship management.
Trigger internal tasks in project management tools when VIPs register.
Use conditional logic to send different messages based on ticket types or guest groups.
Connect marketing tools to invite past attendees to your next holiday or company event.

Because make.com is modular, you can start with the basic flow and gradually add more components as your events strategy grows.

Conclusion: Streamline Holiday Parties with Make.com

By connecting Eventbrite to communication, storage, and internal tools, make.com centralizes your holiday party operations in a single, visual scenario. With a carefully planned trigger, data storage, confirmation messages, reminders, and post-event follow-ups, you can deliver a polished guest experience while reducing manual work for your team.

Use the approach in this guide, along with the original make.com Eventbrite holiday party management tutorial, as a template. Then adapt it to your own brand, audience, and internal systems to build powerful, reusable automations for every event you host.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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