Track Testimonials in Make.com

Managing testimonials across multiple apps can get messy quickly, but make.com lets you centralize, qualify, and organize feedback in a single automated workflow without code.

Why track testimonials with make.com

Testimonials are a powerful lever for sales, marketing, and product decisions. When you collect feedback in different tools, it becomes hard to search, filter, or reuse it later. Using make.com, you can:

Capture feedback from forms in a structured way
Send notifications to your team in real time
Store and qualify testimonials in a database
Tag and filter by sentiment, product, or use case

The automation scenario covered here connects Google Forms, Google Sheets, Slack, and Airtable into a unified testimonial tracker.

What you need before building in make.com

To reproduce the testimonial tracking scenario from the original how‑to guide, prepare the following tools and access rights:

A Google account with access to Google Forms and Google Sheets
An Airtable account with a base where you can store testimonials
A Slack workspace where you can send notifications
A make.com account to build and run the automation scenario

Once these are ready, you can assemble the modules in make.com and connect each service with its corresponding account.

Overview of the make.com testimonial workflow

The original scenario walks through a simple yet effective automation:

A customer submits feedback through a Google Form.
The response is stored in a linked Google Sheet.
make.com watches the sheet for new rows.
Each new testimonial triggers a Slack notification.
The testimonial is saved into Airtable for long‑term tracking.

This flow helps you go from scattered feedback to a central, searchable testimonial hub without manual copy‑paste work.

Step 1: Set up data capture for make.com

Create your Google Form

Start by defining the information you want to collect from customers. A typical testimonial form includes:

Name
Email address
Company and role
Product or feature used
Rating or satisfaction score
Open‑ended testimonial text
Consent to publish the testimonial

In Google Forms, create these questions with clear wording. Make sure the consent question is required and that you specify how testimonials may be used.

Connect your form to Google Sheets

In the Responses tab of your form, link it to a new Google Sheet. This sheet will serve as the primary input for your make.com scenario. Each form submission becomes a new row, with columns matching your form questions.

Verify that a test submission appears correctly in the sheet. Accurate column headers and sample data will make mapping fields easier later inside make.com.

Step 2: Prepare your Airtable base for make.com

Next, create a table in Airtable dedicated to testimonials. Suggested fields include:

Customer name
Email
Company
Product or feature
Testimonial text
Rating
Sentiment or category (single select)
Consent status (checkbox or single select)
Date received
Source (for example, “Google Form”)

Enter one or two sample records so you can easily test Airtable connectivity from make.com later in the process.

Step 3: Build the automation scenario in make.com

Create a new scenario in make.com

Log in to your make.com dashboard and click to create a new scenario. You will add and connect modules for Google Sheets, Slack, and Airtable in sequence.

Add the Google Sheets trigger

Add a Google Sheets > Watch Rows (or similar) module.
Connect your Google account if this is your first time using it in make.com.
Select the spreadsheet linked to your Google Form and choose the correct worksheet.
Configure the trigger to watch for new rows only.

Run an initial test so that make.com pulls a recent row and displays the available columns. This confirms that data is flowing correctly from Sheets into the scenario.

Send notifications to Slack with make.com

Add a Slack > Send a Message module after the Google Sheets step.
Connect your Slack workspace and authorize make.com.
Choose the channel where you want to receive new testimonial alerts (for example, #customer‑love or #product‑feedback).
Compose the message using fields mapped from the Google Sheets module. Include key details such as customer name, rating, testimonial text, and consent status.

You can also @mention specific roles or teams to ensure important testimonials receive attention quickly.

Store the testimonial in Airtable

Add an Airtable > Create a Record module after the Slack step.
Connect your Airtable account and select the correct base and table.
Map each Airtable field to the corresponding column from Google Sheets.
Optionally, set the source field to a fixed value like “Google Form via make.com”.

Run the scenario once with a test row to confirm that a new record appears in Airtable with all fields correctly populated.

Step 4: Qualify and use testimonials from make.com

Once testimonials are consistently flowing into Airtable via make.com, you can enrich and reuse them in multiple ways.

Qualify testimonials inside Airtable

Use your sentiment and category fields to label each testimonial. For example:

Sentiment: Positive, Neutral, Negative
Category: Onboarding, Support, Performance, Features, Pricing

These tags make it easy to filter testimonials for specific campaigns, landing pages, or internal reviews.

Automate downstream actions with make.com

The basic flow can be extended by adding more modules such as:

Sending follow‑up emails to highly satisfied customers
Creating tasks in project tools when feedback reveals a bug
Syncing top testimonials into a CMS or document repository

Because the core structure is already in place, cloning and adjusting the scenario in make.com is straightforward.

Best practices for testimonial tracking in make.com

Test thoroughly: Submit several sample responses and confirm each step behaves as expected.
Keep fields consistent: Avoid renaming columns in Google Sheets once the scenario is live.
Monitor errors: Use execution history in make.com to troubleshoot failed runs.
Review permissions: Ensure only authorized users can access customer data in all connected tools.

Where to learn more

To see the original guide this article is based on, visit the official how‑to page at make.com testimonial tracking tutorial.

If you want strategic help designing more advanced workflows around testimonials, AI, or data, you can also explore consulting resources at Consultevo.

By centralizing testimonial collection and qualification with make.com, your team gains a reliable, searchable source of customer proof that supports marketing, sales, and product decisions with minimal manual effort.

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