How to Use Make.com to Create Viral AI Social Media Posts

If you are a creator, influencer, or marketer, make.com can automate the full process of planning, writing, and publishing viral AI social media posts, so you spend more time engaging with your audience and less time on repetitive tasks.

This how-to guide walks you step by step through building an end-to-end workflow based on the official tutorial, using AI, social platforms, and automation together inside make.com.

What You Will Build in Make.com

In this tutorial, you will design a reusable scenario in make.com that can:

• Store your best-performing content in a structured database
• Transform winning posts into new, on-brand ideas with AI
• Auto-generate variants, hooks, and captions for social media
• Send content for review or approval before posting
• Publish to multiple platforms on autopilot

The exact apps you connect will depend on your tech stack, but the underlying logic and steps inside make.com remain the same.

Step 1: Prepare Your Inputs for Make.com

Before building the automation in make.com, you need a clean source of content that will inspire your AI outputs.

Define your content sources for Make.com

Collect examples of posts that already perform well. These might come from:

• Your existing Instagram, TikTok, or YouTube posts
• Blog articles and newsletters
• Podcast transcripts or webinar clips
• Notes, scripts, or research documents

Export or copy this material into a format that make.com can read, such as a spreadsheet, an Airtable base, or a simple database.

Create a structured content table

Set up a table or database with columns like:

• Platform (Instagram, TikTok, LinkedIn, etc.)
• Post text or transcript
• Link to media (image, video, or carousel)
• Performance (views, saves, shares)
• Topic or category

This structure lets make.com filter and reuse your highest-impact material for AI content generation.

Step 2: Start a Scenario in Make.com

Now you can create the automation itself in make.com using a scenario, which is a visual workflow of connected modules.

Create a new scenario

1. Log in to your make.com account.
2. Click Create a new scenario.
3. Search for and add your data source module (for example, Google Sheets, Airtable, or another database).
4. Authorize the app connection if prompted.

This first module will pull the content that your AI will learn from and transform.

Set the trigger in Make.com

Decide when your workflow runs in make.com:

• On schedule: Generate new posts daily or weekly.
• On demand: Run the scenario manually when you need new ideas.
• On event: Trigger when new content is added to your database.

Use the built-in scheduling options in make.com to control how often your automation creates fresh posts.

Step 3: Add AI Generation Modules in Make.com

With your trigger and data source set, you can now plug AI into your make.com scenario to rewrite, remix, and optimize your content.

Design your AI prompts inside Make.com

Connect your preferred AI provider (such as an LLM module or a compatible AI app) and configure prompts that tell the model exactly what to do. For example:

• “Rewrite this post as a short, punchy TikTok hook.”
• “Turn this long caption into three LinkedIn posts.”
• “Summarize this transcript into five Instagram carousel ideas.”

In make.com, map the fields from your data source to the AI prompt input, such as the original post text or transcript.

Create multiple AI variations

To increase the chance of going viral, configure your AI module in make.com to generate several variants per idea:

• Different hooks targeting pain, aspiration, or curiosity
• Caption versions with and without strong calls-to-action
• Alternative tones (educational, entertaining, bold, or conversational)

Storing these variations gives you more options to test on each platform.

Step 4: Build a Content Review Flow in Make.com

Even with strong prompts, you should review AI-generated posts before publishing. Make.com can route content to you or your team for approval.

Send drafts to your inbox or workspace

Add modules in make.com to send the AI output to:

• Email, with formatted drafts ready for comments
• Slack or another chat tool for team review
• A content calendar tool or spreadsheet

Include key fields such as platform, draft caption, and link to assets in the message body or record.

Track approvals

Use a simple approval flow:

1. Create a column or field named Status (Draft, Approved, Rejected).
2. Update this field manually after reviewing each post.
3. In make.com, filter records so only Approved items move to the publishing stage.

This keeps you in control while still benefiting from automation.

Step 5: Automate Publishing with Make.com

Once posts are approved, let make.com handle scheduling and publishing to your social media channels.

Connect social platforms to Make.com

Add the social apps you use:

• Instagram or Facebook via Meta connections
• TikTok for short-form video
• LinkedIn for professional content
• Twitter / X for short text updates

Authorize each account, then map the AI-generated text and media URLs from previous modules to the publishing modules in make.com.

Schedule posts automatically

Configure your modules to:

• Post immediately when approved, or
• Schedule at a specific date and time field stored in your database

You can also stagger publishing across platforms. For example, post to TikTok first, then repurpose to Instagram or LinkedIn later in the same scenario.

Step 6: Measure Performance and Iterate in Make.com

To keep improving, loop performance data back into your workflow. Make.com can pull analytics from your platforms and update your content database.

Sync analytics back to your content table

Where supported, add modules in make.com to fetch metrics like:

• Views and impressions
• Likes, saves, and shares
• Comments or replies
• Click-throughs to links

Write these metrics into your database so you can see which AI-generated formats perform best.

Use performance data to refine prompts

Analyze patterns from your data and update your AI prompts in make.com accordingly. For instance:

• If educational carousels outperform quotes, prompt AI to generate more step-by-step swipes.
• If short hooks get more watch time, limit AI outputs to strict character counts.
• If specific topics trend, bias your prompts toward those categories.

This feedback loop gradually trains your system to create more viral-ready content.

Best Practices for Using Make.com for AI Social Media

To get the most value from this setup in make.com, keep these practices in mind:

• Stay on brand: Add style rules, banned phrases, and tone guidance into every AI prompt.
• Batch tasks: Generate many posts in one run, then review in bulk.
• Protect your voice: Always keep a human in the loop for final edits.
• Start simple: Begin with one platform, then expand once the core flow works.

Resources and Next Steps

To see the approach this guide is based on, review the original tutorial on the make.com blog: Influencer’s guide to creating viral AI social media posts with Make.

If you need expert help planning automation strategy, AI workflows, or SEO-focused content systems around make.com, you can also consult a specialist agency such as Consultevo.

By combining structured content, AI models, and a visual automation builder, make.com lets you run a repeatable system for viral social media content that scales with your growth instead of your workload.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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