Fix Facebook Lead Ads not triggering in Zapier

If your Facebook Lead Ads are not triggering in Zapier, you can systematically troubleshoot the connection between your Facebook assets and your Zap so new leads start flowing correctly. This guide walks you through every required setting, test, and verification step.

The instructions below are based on common configuration issues that prevent new form submissions from reaching your automations. Follow each section in order before you contact support.

Before you start: how Facebook Lead Ads works with Zapier

Facebook Lead Ads sends lead data to your Zap whenever someone submits one of your instant forms. For this to work, all of these elements must be correctly linked:

Your Facebook Business account
The Facebook Page running the lead ad
The specific Lead Ads form you want to capture
The connected app account in your Zap

If any part is misconfigured or missing permissions, your trigger in Zapier will not receive new leads.

Step 1: Confirm your Zapier trigger setup

Start inside your workflow and verify that the trigger step is configured correctly.

Open your Zap in the editor.
In the trigger step, make sure the app is set to Facebook Lead Ads.
Confirm the event is a new lead trigger, usually labeled like New Lead.
Check that the correct Facebook account is selected in the account dropdown.
Under the trigger options, confirm the right Facebook Page and Lead Ads Form are chosen.

After updating any options, click the test or sample data button to see if Zapier can successfully pull a recent lead.

Step 2: Check Facebook permissions for Zapier

The most common reason a Facebook Lead Ads Zap does not trigger is missing permissions on the Facebook side. The Facebook account that you connected to Zapier must have access to the page and forms, and must have granted the right permissions during the connection process.

Verify Facebook page and form permissions for Zapier

Log in to the same Facebook account you used to connect in Zapier.
Open your Facebook business settings and make sure that account has:
- Admin or appropriate role on the Facebook Page running the lead ads.
- Access to the Lead Ads forms used in your campaigns.
Confirm that the page and forms are active and not deleted or archived.

Reauthorize the Facebook connection in Zapier

If permissions were changed after you first connected Facebook, the connection token may be outdated.

In your workflow platform, go to your My Apps or account connections area.
Find the Facebook Lead Ads connection used in your Zap.
Click to reconnect or reauthorize the account.
Follow the Facebook login prompt and approve all requested permissions, especially for managing ads, pages, and leads.

After reauthorizing, return to the trigger step, refresh the fields, and test again to ensure Zapier can load your pages and forms.

Step 3: Confirm you are using the correct Facebook Page and form

When you have multiple pages or several forms, it is easy to select the wrong one in your trigger, which will stop new leads from triggering in Zapier.

In the trigger step, open the Page dropdown and verify that the selected page matches the one running your active lead ad campaign.
Open the Form dropdown and choose the exact instant form tied to the campaign.
Check your Facebook Ads Manager to confirm which form is connected to each ad set.

Once the correct form is selected, run another test to pull in recent sample data.

Step 4: Test with a new lead submission

Sometimes old or previously used test leads are ignored. To properly verify that Zapier is receiving data, you must submit a fresh test lead through your live form.

Create a new test lead

Open your live Facebook Lead Ads form preview, or trigger the form directly from the active ad.
Fill in unique test details, such as a brand-new email address that you have not used in prior tests.
Submit the form completely.

Pull the new test lead into Zapier

Return to your trigger step.
Click the button to test or find new records.
Wait a few seconds for the platform to search for your latest submission.
Confirm that the test data now includes the values from your new test lead.

If the new test lead appears, your trigger is working and your Zapier workflow should run for future submissions as well.

Step 5: Check your Facebook webhook subscription

When you connect Facebook Lead Ads, a webhook subscription is created so Facebook can send new leads to your workflow. If that subscription is removed or broken, Zapier will not get new data.

Review webhook status in Facebook

Open your Facebook Business Manager or Meta Business Suite.
Navigate to the section for Integrations or Webhooks associated with Lead Ads.
Look for the subscription created for your workflow.
Confirm it is active and associated with the correct page and app.

If the subscription looks incorrect or is missing, reconnecting Facebook Lead Ads in Zapier usually recreates it.

Reconnect Facebook Lead Ads in Zapier

Delete or disconnect the existing Facebook Lead Ads account from the connections area.
In your trigger step, click to add a new account.
Log in to Facebook when prompted and grant all permissions.
Select your page and form again, then test the trigger.

Step 6: Review lead filtering and Zapier action steps

Sometimes leads are triggering correctly but are filtered out or fail at a later step.

If your Zap has a filter step, review the conditions to ensure new leads match the rules.
Open the Zap history or task log to see if tasks are being created and then stopped due to filter conditions.
Check downstream action steps, such as sending to a CRM, to confirm field mappings and required values.

By examining the task history, you can confirm whether the trigger fired and where any errors occur.

Step 7: Compare with the official Facebook Lead Ads help

If issues persist, review the official documentation used as the basis for this walkthrough. The platform’s help center provides the original step-by-step checks and known limitations for this integration.

You can read the related help article at this Facebook Lead Ads Zap not triggering guide.

Advanced troubleshooting and Zapier optimization

Once your leads are flowing, you can improve reliability and reporting by designing your workflow carefully.

Best practices for stable Zapier lead workflows

Use a dedicated Facebook account with stable admin access for connections.
Document which page and form each workflow uses to avoid confusion when you create new campaigns.
Regularly re-test your trigger after major changes in Facebook Business Manager.
Add alert actions, such as sending an internal email or posting to chat, so you know when new leads arrive.

When to get expert help for Zapier

If you have verified permissions, forms, and webhook subscriptions but new leads still do not appear, consider working with a specialist who knows both Facebook and automation tooling well.

Implementation partners can help you:

Audit complex business manager setups.
Design multi-step lead routing and enrichment workflows.
Integrate with CRMs, email tools, and data warehouses.

For expert automation consulting across multiple tools and stacks, you can visit Consultevo for implementation and optimization services.

Summary: get Facebook leads flowing into Zapier

To fix a Facebook Lead Ads Zap that is not triggering, you must confirm your trigger settings, verify Facebook permissions, select the correct page and form, reauthorize connections, check the webhook subscription, and review your filters and action steps. By working through these areas in order and sending a fresh test lead, you can restore the connection so your automations reliably capture every submission.

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Fix Facebook Leads in Zapier