Automate Google Ads Leads with Zapier

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Automate Google Ads Leads with Zapier

Using Zapier, you can automatically send every new lead from your Google Ads lead form extensions directly into a Google Sheets spreadsheet. This saves you time, keeps your data organized, and makes it easy to follow up with leads as soon as they come in.

This how-to guide walks you through building a simple automation that moves data from Google Ads to Google Sheets without any coding.

Why connect Google Ads to Google Sheets with Zapier

When you run campaigns with lead form extensions in Google Ads, your leads can pile up quickly. Downloading CSV files or checking leads manually makes it hard to respond fast. Automating this process with Zapier gives you several advantages:

  • Captures every new lead instantly in a central sheet
  • Reduces manual copy-paste and data entry errors
  • Makes reporting and filtering easier in Google Sheets
  • Helps your team respond to new leads quickly

By relying on Zapier to sync data in real time, your sheet becomes a live lead database for your marketing and sales team.

What you need before you start with Zapier

Before you build the automation, make sure you have these items ready:

  • A Google Ads account with at least one active lead form extension
  • Access to the Google Ads account (admin or standard access)
  • A Google account with Google Sheets enabled
  • A Zapier account (free or paid, depending on your usage)

You will also need a Google Sheet prepared with column headers that match the information you collect from your lead form.

Prepare your Google Sheet for the Zapier workflow

Set up a new spreadsheet in Google Sheets to receive the leads. This will make it easy for Zapier to map the data correctly.

  1. Create a new Google Sheet in your Google Drive.

  2. Name the sheet something descriptive, such as Google Ads Leads.

  3. In the first row, add column headers for each field you collect, for example:

    • Timestamp
    • Full Name
    • Email
    • Phone
    • Campaign
    • Form Name
    • Source

  4. Keep the sheet open so you can easily reference column names during the Zapier setup.

Once this sheet is ready, you can connect it as the destination for your automation.

Set up the Google Ads trigger in Zapier

Next, you will create a new automation in Zapier, called a Zap. The first part of a Zap is the trigger app that starts the workflow when something happens.

  1. Log in to your Zapier account and click Create Zap.

  2. In the Trigger search bar, type and select Google Ads.

  3. Choose the trigger event related to new lead form submissions (for example, a new lead form entry event, as shown on the Zapier tutorial for Google Ads and Google Sheets).

  4. Click Continue to move to the account connection step.

Connect your Google Ads account to Zapier

Now you will authorize Zapier to read your leads from Google Ads.

  1. Click Sign in to Google Ads (or Connect a new account if needed).

  2. Choose the Google account that has access to your Google Ads profile.

  3. Allow the requested permissions so Zapier can access lead form data.

  4. Once connected, select the correct Google Ads account and click Continue.

Test the trigger in Zapier

Before moving forward, confirm that Zapier can pull in sample lead data.

  1. In the trigger step, click Test trigger.

  2. Zapier will look for recent lead form submissions in your Google Ads account.

  3. When Zapier finds a sample lead, review the fields to make sure they match what you expect (name, email, phone, and other values).

  4. Click Continue if the sample looks correct.

If Zapier cannot find a sample, submit a test lead through your Google Ads lead form extension, wait a few minutes, and test again.

Add the Google Sheets action in Zapier

Now you will add the action step that sends the lead information into Google Sheets whenever the trigger fires.

  1. In your Zap, click + Add action.

  2. Search for and select Google Sheets.

  3. For the action event, choose Create Spreadsheet Row (or a similar option that adds new rows).

  4. Click Continue to move to the account step.

Connect Google Sheets to Zapier

Authorize Zapier to write data into your spreadsheet.

  1. Click Sign in to Google Sheets.

  2. Select the Google account where your sheet is stored.

  3. Grant access so Zapier can view and update your spreadsheets.

  4. Click Continue after the account is connected.

Map Google Ads fields into your sheet using Zapier

Now you will tell Zapier which lead data goes into which column in your Google Sheet.

  1. In the Google Sheets action settings, choose:

    • The correct Drive (if you have more than one)
    • The Spreadsheet you prepared
    • The Worksheet (tab) that stores your leads

  2. Zapier will load your column headers and display them as editable fields.

  3. For each column, click into the field and select the relevant value from the Google Ads trigger data. For example:

    • Timestamp → use the lead creation time or Zap run time
    • Full Name → pick the name field from the trigger
    • Email → pick the email address from the trigger
    • Phone → map the phone number field
    • Campaign → select the campaign or ad group information
    • Form Name → choose the form or asset name
    • Source → type a static value like “Google Ads” if you want

  4. Leave any unused columns blank, or remove them from the sheet if not needed.

Carefully mapping fields ensures that every new lead appears in your sheet consistently, which is critical for clean reporting.

Test and turn on your Zap in Zapier

Before relying on this workflow in production, run a live test from Zapier to your sheet.

  1. In the Google Sheets action step, click Test & Continue or Test & Review.

  2. Zapier will send the sample lead into your chosen spreadsheet.

  3. Open your Google Sheet and confirm that a new row appears with the correct values in each column.

  4. If anything looks off, adjust the field mapping in the action step and test again.

  5. When everything is correct, click the toggle at the top of the Zap editor to Turn on Zap.

From now on, every new Google Ads lead form submission that meets your trigger conditions will be captured automatically in your Google Sheet via Zapier.

How to use your Zapier-powered lead sheet

Once your automation is active, your spreadsheet becomes a live lead dashboard. You can:

  • Filter and sort by campaign, date, or form name
  • Add status columns like Contacted, Qualified, or Won
  • Use filters and conditional formatting to highlight hot leads
  • Share the sheet with your team so everyone sees the same data

Because Zapier keeps the sheet updated in the background, your team can focus on qualifying and closing leads instead of copying data.

Improve your automations beyond Zapier basics

After you have a reliable Google Ads to Google Sheets workflow, you can expand your stack with more advanced automations. For instance, you can trigger email follow-ups, send leads into a CRM, or notify your sales team in chat tools. If you want help designing a larger automation strategy, you can explore consulting and optimization resources such as Consultevo for guidance.

To review the original tutorial flow in more detail, including screenshots and specific trigger options, you can visit the official guide at Zapier’s blog article on creating Google Sheets rows from Google Ads leads.

By combining a clear sheet structure with a well-tested workflow in Zapier, you can ensure that no leads are lost and that your team always has up-to-date information directly in Google Sheets.

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