Automate GoTo Webinar with Zapier

Zapier lets you connect GoTo Webinar to your favorite apps so you can automate registration, reminders, and follow-up tasks without writing code. This guide walks you through how to set up, configure, and troubleshoot the integration so your webinars run smoothly and your data stays in sync.

What you need before using Zapier with GoTo Webinar

Before you build your first automation, make sure you have the right accounts and permissions set up. This helps avoid connection errors later.

An active GoTo Webinar organizer account.
A Zapier account with access to the GoTo Webinar app.
Admin permission to authorize connections on both platforms.
At least one scheduled webinar in GoTo Webinar for testing.

Once these prerequisites are in place, you can start building automated workflows between GoTo Webinar and other tools you use.

How to connect GoTo Webinar to Zapier

To automate tasks, you first need to connect your webinar account to Zapier so data can flow between services.

Step-by-step: Add your GoTo Webinar account in Zapier

Sign in to your Zapier account.
Click Create Zap or open an existing workflow.
In the trigger or action search box, type GoTo Webinar.
Select the GoTo Webinar app from the results.
Click Sign in or Connect a new account.
A new window will open and redirect you to the GoTo login page.
Enter your GoTo Webinar credentials and sign in.
Review the access request and click Allow or Connect to grant Zapier permission.
When the window closes, your GoTo Webinar account will appear as a connected account in Zapier.

After completing these steps, you can select this connection in any new or existing workflow.

Using Zapier triggers with GoTo Webinar

Triggers tell Zapier when to run your automation. With GoTo Webinar, triggers are based on activity around your scheduled events.

Common GoTo Webinar triggers in Zapier

New Registrant: Runs when a person registers for a specific webinar.
New Attendee: Fires after someone attends a webinar.
New Webinar: Starts when you create a new webinar in your account.

Each trigger sends data such as the attendee name, email address, and webinar details into Zapier, so you can use that information in other apps like CRMs, email platforms, or project management tools.

How to set up a trigger step in Zapier

In your Zap, choose GoTo Webinar as the trigger app.
Select the trigger event, for example, New Registrant.
Choose your connected GoTo Webinar account.
Select the webinar you want to monitor from the dropdown.
Click Test trigger to pull a recent record.
Review the sample data to confirm it includes the fields you need.

If the test is successful, you can move on to adding actions that run whenever this trigger fires.

Using Zapier actions with GoTo Webinar

Actions let Zapier send information into GoTo Webinar or update webinar records based on activity in other apps.

Common GoTo Webinar actions in Zapier

Create Registrant: Add a new registrant to a webinar when they sign up via a form, CRM, or landing page.
Create Webinar (if available): Build new events from templates or based on other workflows.
Find Webinar: Look up an existing webinar to use in the next steps of your automation.

How to configure an action step in Zapier

In the Action step, choose GoTo Webinar as the app.
Select the action event, such as Create Registrant.
Pick your connected GoTo Webinar account.
Choose the webinar where you want to add registrants.
Map fields from your trigger app into GoTo Webinar fields. For example:
- Map a form’s Email field to the GoTo Webinar Registrant Email.
- Map First Name and Last Name fields to the matching GoTo Webinar fields.
Click Test action to send a sample registrant.
Check your GoTo Webinar dashboard to confirm the sample registrant was added correctly.

When your test looks good, you can turn on the automation so new data flows into your webinars automatically.

Popular Zapier workflows for GoTo Webinar

You can combine triggers and actions to build practical workflows that save time and prevent manual data entry.

Sync new registrants to other tools with Zapier

Send new webinar registrants to your email marketing platform to manage follow-up sequences.
Add registrants to your CRM as new contacts or update existing records.
Post messages in team chat tools when a high-value lead signs up for a webinar.

Automate post-webinar tasks using Zapier

Create follow-up tasks in a project management app when a webinar ends.
Tag attendees and no-shows differently in your CRM for targeted campaigns.
Record attendance status in spreadsheets for reporting and analysis.

Because Zapier supports thousands of apps, you can design workflows that match your specific webinar process from registration to follow-up.

Manage your GoTo Webinar connection in Zapier

Sometimes you may need to update or reconnect your account to keep automations running reliably.

How to reconnect a GoTo Webinar account

Open your Zapier account settings.
Go to the Connected accounts or Apps section.
Find GoTo Webinar in the list.
If you see a connection error, click Reconnect or Reconnect account.
Sign in again to GoTo Webinar and accept the access request.

After reconnecting, test your workflows to confirm that triggers and actions can access the webinar data they need.

Troubleshooting GoTo Webinar issues in Zapier

Integration problems usually come from missing permissions, expired tokens, or incorrect field mappings. Use the steps below to resolve common issues.

Zapier errors when testing triggers

Confirm that the webinar you selected is active and has at least one registrant or attendee for testing.
Check that your GoTo Webinar user has organizer rights for the selected event.
Try selecting a different webinar to see if the problem is specific to one event.

Zapier errors when creating registrants

Make sure required fields in GoTo Webinar are mapped from the previous step.
Check for invalid email addresses or missing names in your trigger data.
If you use custom questions in GoTo Webinar, confirm that any mapped fields match the expected format.

General connection and permission issues

Log out and back into both platforms, then reconnect the account in Zapier.
Verify with your GoTo admin that API access is allowed for your user.
Review Zap run logs to see the exact error message and which step failed.

If problems continue, compare your configuration with the official integration documentation for GoTo Webinar and Zapier on the source help center page at Zapier GoTo Webinar help.

Learn more about automation strategy

Once your GoTo Webinar workflows are stable in Zapier, you can expand automation across your sales and marketing stack.

To explore broader automation planning, workflow design, and optimization techniques, you can review additional resources such as Consultevo, which focuses on systems and integration strategy.

By combining a well-structured GoTo Webinar setup with carefully tested Zapier workflows, you can capture more leads, follow up consistently, and keep your webinar data aligned across all of your tools.

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