How to Use Zapier with LinkedIn Conversions

Zapier helps you send conversion data from your apps to LinkedIn so you can measure offline and website results more accurately. This how-to guide walks you through setting up the LinkedIn Conversions integration, configuring actions, and resolving common issues.

This article is based on the official LinkedIn Conversions documentation found in the Zapier help center.

Before you start with Zapier and LinkedIn Conversions

Before creating a Zap, make sure you have:

• An active LinkedIn Ads account with permission to manage conversions.
• Admin access to the LinkedIn ad account and Insight Tag or offline conversions setup.
• A Zapier account with access to create new Zaps.
• The app or CRM that will send conversion data already connected to Zapier.

Check your LinkedIn account settings to confirm you can create and manage conversions, and verify that your Zapier account has any required premium app access.

Connect LinkedIn Conversions in Zapier

To use LinkedIn Conversions in Zapier, you first need to connect your LinkedIn account as a new app connection.

1. Log in to your Zapier account.
2. Go to My Apps.
3. Click Add connection.
4. Search for LinkedIn Conversions.
5. Select it, then follow the prompt to sign in to LinkedIn and authorize Zapier.

After authorization, your LinkedIn Conversions account appears in the list of available connections and can be used in any Zap that supports this integration.

Create a Zapier workflow for LinkedIn offline conversions

You can use Zapier to send offline conversion events to LinkedIn when something happens in another app, such as a CRM or payment platform.

Step 1: Choose a trigger app in Zapier

Start by choosing the app that will detect your conversion event, for example a CRM or form tool.

1. Click Create Zap in your dashboard.
2. Select the trigger app (for example, your CRM).
3. Choose a trigger event, such as New Lead or New Sale.
4. Connect your account for that app and test the trigger to pull in sample data.

This sample data will be used later to map your fields to LinkedIn in Zapier.

Step 2: Add the LinkedIn Conversions action in Zapier

Next, add LinkedIn Conversions as the action step in your Zap.

1. Click + Add step and choose Action.
2. Search for LinkedIn Conversions.
3. Select the available action type for your account, such as sending offline conversions.
4. Choose the LinkedIn Conversions account you connected earlier.

If you manage multiple ad accounts, check that you are using the correct LinkedIn Conversions connection in Zapier.

Step 3: Map conversion fields in Zapier

You now need to map fields from your trigger app to the LinkedIn Conversions fields.

Typical data to map in Zapier includes:

• Conversion name or event ID.
• Conversion value or revenue amount.
• Currency.
• Timestamp of the conversion.
• Lead or customer identifiers (such as email or phone, depending on LinkedIn’s requirements).

Use the dropdowns in the action configuration to insert fields from the trigger step. LinkedIn generally requires certain identifiers and a timestamp to attribute conversions correctly, so map as many relevant fields as possible in Zapier.

Step 4: Test and publish your Zapier workflow

Before turning the Zap on, use the built-in test function in Zapier.

1. Click Test or Test step on the LinkedIn Conversions action.
2. Review the data being sent, including conversion name, value, and identifiers.
3. If the test succeeds, check your LinkedIn Ads account later to confirm the conversion appears.
4. Turn your Zap on once everything looks correct.

Keep in mind that LinkedIn may take some time to display processed conversions, so allow for a delay when verifying test events from Zapier.

Send website conversions to LinkedIn with Zapier

If you track website or app activity, Zapier can help you send those events through LinkedIn Conversions as well.

Configure your website event source

First, identify how your website event is captured:

• Analytics platform (for example, Google Analytics or another tracker).
• Form or checkout tool embedded on your site.
• Custom events captured via a backend system.

Make that tool your trigger in Zapier and pull a sample record. Confirm that the event data includes a timestamp, user identifiers, and any revenue or conversion details needed by LinkedIn.

Map website event data to LinkedIn via Zapier

When configuring the LinkedIn Conversions action in Zapier for website events, ensure that:

• The event or conversion type matches an existing conversion in your LinkedIn account.
• The timestamp is properly formatted and derived from the website event.
• Value and currency are correctly passed from the source app into Zapier.
• User identifiers align with LinkedIn’s requirements for matching.

Run at least one live test by completing the action on your website and confirming that the resulting event flows through your Zapier workflow to LinkedIn.

Common LinkedIn Conversions issues in Zapier

When using LinkedIn Conversions with Zapier, you may encounter errors or missing data. Here are common issues and tips based on the official help articles.

Authentication and permission problems in Zapier

Connection errors may appear if Zapier cannot access your LinkedIn account. Possible causes include:

• Insufficient account permissions in LinkedIn Ads.
• Revoked authorization for the LinkedIn Conversions app.
• Changes to your LinkedIn login, such as password updates.

Try these steps:

1. In Zapier, go to My Apps and find the LinkedIn Conversions connection.
2. Click Reconnect and sign in to LinkedIn again.
3. Verify that the LinkedIn user has the right ad account and conversion access.

Field mapping and validation errors in Zapier

LinkedIn Conversions expects specific fields and formats. You might see errors if required values are missing or improperly formatted.

Review the Zapier action step and check for:

• Missing conversion identifier or event name.
• Incorrect timestamp format.
• Empty or invalid value and currency fields.
• Missing user identifiers required by LinkedIn’s policies.

Update your field mappings in Zapier and re-test until the action completes without errors.

Conversions not appearing in LinkedIn from Zapier

Sometimes test events sent through Zapier do not immediately show in your LinkedIn Ads interface.

Consider these factors:

• Processing delays on the LinkedIn side.
• Filters or date ranges in your reporting view.
• Attribution rules and matching requirements for identifiers.

Wait for processing, adjust your report filters, and confirm that identifiers sent from Zapier meet LinkedIn’s matching criteria.

Optimize your LinkedIn Conversions setup in Zapier

Once your basic integration works, you can refine it to track more complex or valuable events using Zapier.

• Create multiple Zaps for different stages of the funnel, such as lead creation, qualified lead, and closed deal.
• Use filters in Zapier so only high-intent events are sent as conversions.
• Add formatter steps to clean and normalize data before sending it to LinkedIn.
• Use paths or conditional logic so different types of events trigger different LinkedIn conversions.

Monitoring performance in LinkedIn Ads can help you identify which Zapier-powered conversions contribute most to your campaigns.

Additional resources for Zapier and LinkedIn Conversions

To dive deeper into LinkedIn Conversions with Zapier, review the official help section:

Zapier LinkedIn Conversions help articles

If you need broader automation strategy, integration architecture, or LLM optimization around your automation stack, consider consulting specialists such as Consultevo.

By connecting LinkedIn Conversions through Zapier and following the steps in this guide, you can more accurately measure the impact of your marketing and sales activities and use that data to optimize your advertising campaigns.

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