Track TikTok conversions with Zapier

/ Zapier / By

Track TikTok conversions with Zapier

With Zapier, you can send conversion events from your lead tools, stores, or CRMs directly to TikTok, helping you measure results and optimize your ads without extra tracking costs.

This guide explains how to connect the TikTok Events API with Zapier, validate events, and make sure your tracking is accurate and reliable.

What you need before you start with Zapier

Before building your workflow, confirm you have the correct access and settings in TikTok and in your Zapier account.

  • A TikTok Ads Manager account with permission to manage assets.
  • A TikTok Pixel or Web Event API setup in Events Manager.
  • A Zapier account with access to the apps that will send events (for example, forms, payment tools, or CRMs).
  • Clear actions that you want to track as conversions, such as leads, purchases, or subscriptions.

Once these prerequisites are ready, you can move on to creating a Zap that sends conversion data to TikTok.

Create the TikTok conversion Zap in Zapier

The core of this setup is a Zap that listens for activity in one app and then sends an event to TikTok through the Events API.

Step 1: Choose your trigger app in Zapier

Begin by selecting the app that will signal a conversion event.

  1. In Zapier, click Create Zap.
  2. Search for and choose your trigger app (for example, your form tool, checkout tool, or CRM).
  3. Select the trigger event, such as New Lead, New Customer, or New Order.
  4. Connect your account to Zapier and test the trigger to pull in sample data.

Make sure the trigger provides the user identifiers you need, such as email, phone number, or IP address, because these help TikTok match events to users.

Step 2: Add the TikTok Events API action in Zapier

Next, connect the TikTok Events API to your workflow so Zapier can send conversions to TikTok.

  1. Click + to add an action in your Zap.
  2. Search for the TikTok Events integration and select it.
  3. Choose the event type that matches your conversion, such as CompletePayment, SubmitForm, or SubmitApplication.
  4. Connect your TikTok account using the credentials associated with your TikTok Ads Manager.

After connecting TikTok, you will map fields from the trigger step to the TikTok event properties.

Map event data in Zapier for accurate TikTok tracking

Accurate field mapping in Zapier ensures TikTok receives the right conversion details from every event.

Map required TikTok event fields with Zapier

In the Events API action, configure the essential data TikTok expects.

  • Event Name: Choose the event that represents your conversion type.
  • Event Time: Map the timestamp from the trigger step.
  • Event Source: Set the source value that best describes where the event happened (for example, web or offline).
  • Event ID: Use a unique identifier, such as an order ID or lead ID, to prevent duplicates.

These core fields are critical for TikTok’s reporting and de-duplication.

Map user identifiers and other properties in Zapier

To improve attribution, map user and event properties from your trigger data through Zapier to TikTok.

  • User identifiers: email, phone number, IP address, or user agent where available.
  • Value and currency: order total, cart value, or lead value plus the correct currency code.
  • Custom properties: product IDs, categories, or campaign labels if your event supports them.

The more complete and accurate these fields are, the better TikTok can match and measure conversions.

Validate your TikTok events sent by Zapier

Before relying on your data, verify that the Events API is receiving the conversions being sent from Zapier.

Use TikTok Events Manager to confirm Zapier events

Follow these steps in TikTok Ads Manager to check incoming events from your Zap.

  1. Open Events Manager in TikTok Ads Manager.
  2. Select the pixel or Events API setup connected to your campaigns.
  3. Go to the diagnostics or real-time event view.
  4. Trigger your Zap manually by submitting a test lead, form, or order.
  5. Confirm that your event name, value, and identifiers appear as expected.

If you see warnings in Events Manager, review the field mapping in your Zap and correct missing or invalid data.

Troubleshoot common Zapier to TikTok issues

If conversions are not appearing or data looks incorrect, review these common points.

  • Check that the Zap is turned on in Zapier.
  • Ensure the TikTok account connected in Zapier has correct permissions.
  • Confirm that required user identifiers are present in the trigger data.
  • Verify the event type and event source match your TikTok configuration.
  • Retest the trigger and action to confirm Zapier can send sample data successfully.

After adjustments, resend a test event and confirm it appears correctly in Events Manager.

Optimize your workflows with Zapier and TikTok

Once events are flowing from Zapier to TikTok, you can use the data to make better decisions about your advertising and automation strategy.

  • Build audiences based on conversion events tracked through the Events API.
  • Optimize campaigns for the most important actions, like purchases or high-quality leads.
  • Use additional Zaps to log conversions in spreadsheets or CRMs for cross-channel reporting.

For broader automation strategies beyond TikTok, you can explore expert resources like Consultevo, which provides guidance on automation, integrations, and workflow design.

Maintain and scale your TikTok conversion setup in Zapier

As your account grows, keep your Zapier workflows organized and up to date so your TikTok tracking continues to perform well.

Best practices for managing Zapier workflows

  • Use clear Zap names that reference each TikTok conversion type.
  • Document which campaigns or funnels each Zap supports.
  • Review Events Manager regularly for warnings or dropped events.
  • Update mapping whenever you change forms, checkout processes, or CRMs.

Well-maintained Zaps reduce data discrepancies and make scaling your ad spend safer.

Where to learn more about TikTok and Zapier

For detailed configuration options, supported events, and the latest requirements for sending conversions, review the official Zapier help article for this feature: Track TikTok Conversions for free with Zapier.

By combining the TikTok Events API with flexible automation in Zapier, you can track conversions accurately, improve optimization, and manage performance data without adding extra complexity to your tech stack.

Need Help With Zapier?

Work with ConsultEvo — a

Zapier Certified Solution Partner

helping teams build reliable, scalable automations that actually move the business forward.


Get Zapier Help