GoHighLevel Product Collections Guide

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How to Use Product Collections in GoHighLevel

In this step-by-step guide, you will learn how to organize products into manual and smart collections inside GoHighLevel. If you are moving from tools like ClickUp or any other project platform, this tutorial will show you exactly where to click and what each option means so you can quickly structure your product catalog for funnels, websites, and online stores.

The instructions below are based on the official documentation and walk you through creating products, building manual collections, and configuring Smart Collections with rules and filters.

Accessing the Products Area in GoHighLevel

To start managing products and collections in GoHighLevel, you must first open the correct section inside your sub-account.

  1. Log in to your GoHighLevel account.
  2. Select the relevant sub-account where your store or funnels are located.
  3. In the left sidebar, click on Payments.
  4. Under Payments, click on Products.

This Products screen is where you will see individual products and where you will configure both manual collections and Smart Collections for GoHighLevel sites, funnels, and order forms.

Creating Products Before Building GoHighLevel Collections

Before organizing anything into collections in GoHighLevel, you must have at least one product created.

  1. Inside the Products section, click + New or a similar button to add a product.
  2. Enter key product details such as name, price, description, and any other required fields shown in the interface.
  3. Save the product.

Repeat this for each product you want to sell. Once products exist, you can group them into manual collections or Smart Collections to make them easier to show on pages, funnels, and order forms.

Understanding Product Collections in GoHighLevel

In GoHighLevel, a collection is a group of products displayed together. Collections help you control which products show on:

  • Online store pages
  • Funnel step order forms
  • Website product sections

There are two main types of collections:

  • Manual Collections – You pick the products one by one.
  • Smart Collections – Products are included automatically by rules.

Both types of collections can be created and edited from the same Products interface inside GoHighLevel.

How to Create Manual Collections in GoHighLevel

Manual collections let you control exactly which products appear together. Use this method when you want a fixed set of items for a specific funnel, promotion, or category that does not change automatically.

Steps to Set Up a Manual Collection

  1. From the Products area in GoHighLevel, go to the Collections tab (or equivalent section).
  2. Click Create Collection or + New Collection.
  3. Choose Manual as the collection type.
  4. Enter a Collection Name that clearly describes the group, such as “Main Store Products”.
  5. Optionally add a description if there is a field for internal notes or SEO text.
  6. Click the option to Add Products.
  7. Select products one by one from the list shown. You can usually search by product name to find items faster.
  8. Save the collection.

After saving, this manual collection can be used on GoHighLevel funnels, websites, or store pages where collection selection is available in the editor or settings.

When to Use Manual Collections in GoHighLevel

Choose a manual collection when:

  • You need a curated list of products for a specific campaign.
  • The group of products changes rarely and you prefer full manual control.
  • You want to show only a few featured products on a homepage or landing page.

How to Create Smart Collections in GoHighLevel

Smart Collections in GoHighLevel automatically include products based on rules and conditions. This is ideal when you want product groups to update themselves as you add or update items.

Configuring a Smart Collection Step by Step

  1. Go to Payments > Products inside your GoHighLevel sub-account.
  2. Open the Collections tab or view.
  3. Click Create Collection or + New Collection.
  4. Select Smart as the collection type.
  5. Enter a descriptive Collection Name, such as “All Products” or “New Arrivals”.
  6. Locate the area for Conditions or Rules.
  7. Choose a condition type (for example, by product type, tag, or other available fields shown in your interface).
  8. Set the rule logic (such as “equals”, “contains”, or other options provided).
  9. Define the value the product must match, like a certain tag or category.
  10. Add additional conditions if you want more advanced filtering.
  11. Save the Smart Collection.

Once saved, any product that meets the specified rules will automatically become part of this Smart Collection in GoHighLevel. You don't need to add products manually later; updating product details is enough.

Example Uses for Smart Collections in GoHighLevel

Smart Collections are powerful when you want dynamic product groups. Common use cases include:

  • All Products – A Smart Collection that includes every product you add.
  • By Category – Automatically group products by type or category tags.
  • By Price Range – Show only products within a specific cost range if that filter is available.
  • By Status – Separate active and inactive items, or create seasonal groups.

Managing and Editing GoHighLevel Collections

After creating manual or smart collections in GoHighLevel, you can update them whenever needed.

Editing Manual Collections

  1. Return to Payments > Products > Collections.
  2. Click on the manual collection you want to edit.
  3. Change the collection name or description if needed.
  4. Add or remove products from the list.
  5. Save your changes.

Changes made to manual collections will be reflected wherever they are used across your GoHighLevel funnels and pages.

Editing Smart Collections

  1. Open the Collections area in GoHighLevel.
  2. Select the Smart Collection you want to edit.
  3. Adjust the conditions or rules to refine which products are included.
  4. Save to apply the new logic.

After you change rules, GoHighLevel will automatically re-evaluate your products and update the Smart Collection accordingly.

Using GoHighLevel Collections on Funnels and Sites

Once collections are ready, you can use them across different parts of your account.

  • Funnels – Attach a collection to order form steps so that specific products appear.
  • Websites – Insert product sections that are powered by a collection.
  • Online Store – Use collections to structure categories, featured groups, or full catalogs.

In the funnel or website builder, look for product or store elements that let you select a collection. Choose the manual or Smart Collection you created in GoHighLevel, then save and publish your page.

Best Practices for Organizing Products in GoHighLevel

To keep your product catalog clean and scalable in GoHighLevel, follow these practices:

  • Use clear, descriptive product names.
  • Create manual collections for small curated groups or one-off campaigns.
  • Create Smart Collections for dynamic, rule-based groups that should update automatically.
  • Keep product tags and categories consistent if these are used as conditions in Smart Collections.
  • Review collections regularly to ensure they still match your current offers.

Additional Resources

For the original platform documentation about products, manual collections, and Smart Collections in GoHighLevel, see the official help article here: GoHighLevel Products, Manual and Smart Collections.

If you need expert implementation support, strategic setup, or advanced optimization of GoHighLevel for funnels and automation, you can find professional help at Consultevo.

By following the steps in this guide, you can confidently create products, build manual collections, and configure Smart Collections in GoHighLevel so your offers are always organized and ready to display across your digital assets.

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